I. Professional introduction
E-commerce is an undergraduate major in colleges and universities, which belongs to e-commerce major. The academic system lasts for four years, and a bachelor's degree in engineering/economics/management is awarded. The professional code is 12080 1.
Second, the training objectives
This major trains management talents who have Internet thinking, master and are good at using information technology, and trains professionals who are engaged in the construction and management of e-commerce and e-government systems, information services and consulting decisions in the financial industry, and financial data analysis of Internet enterprises for the government, financial institutions and enterprises.
Third, professional courses
The main courses include introduction to cognitive interaction, basic communication theory, e-commerce development technology, e-commerce security management and so on. Core knowledge fields include marketing, introduction to e-commerce, foundation and practice of online marketing, writing practice of e-commerce marketing and management practice of e-commerce.
Fourth, professional employment.
This major can engage in e-commerce development and application, e-commerce operation and management, information management and information consultation, information system construction and management in various e-commerce information centers of governments, scientific research departments and enterprises.
Engaged in business operation, marketing planning, data analysis, e-commerce platform research and development and management in e-commerce enterprises, cross-border electronic commerce enterprises and relevant government economic management departments.
Curriculum composition of e-commerce specialty
The theoretical teaching course consists of four courses: basic course, economic management course, engineering course and comprehensive course.
1. The basic course covers the related courses of management, economics and information technology in the basic knowledge field of e-commerce.
2. Economic management courses cover four knowledge modules: online marketing, online trading and trade, e-commerce operation and management, online finance and payment.
3. Engineering courses cover four knowledge modules: application development technology, system design and implementation, data processing and analysis, and e-commerce security.
4. The comprehensive course covers five knowledge modules in the comprehensive knowledge field of e-commerce: e-commerce overview, e-commerce laws and regulations, e-commerce services, Internet innovation and entrepreneurship, and Internet frontier topics.