Next, Miao Miao will analyze what kind of poster typesetting can make your booth more brilliant!
In order to make people shine, the exhibition posters should not only be creative and give people a novel and unique aesthetic feeling, but also highlight the image of the enterprise and achieve the effect of enterprise publicity. Therefore, designers should pay more attention to typesetting format, image processing, color application, text typesetting and shading decoration, and follow the following principles:
(1) Simplicity: images and colors must be simple and clear;
(2) Harmony and unity: the shape and color of the poster must be harmonious and unified;
(3) Innovation: Posters should be creative and eye-catching in both form and content;
(4) Skills: Poster design requires high-level performance skills, and technical performance can be ignored whether drawing or printing;
(5) Balance: The whole picture should have a sense of courage to achieve a balanced effect;
(6) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.
At present, the overall design style of exhibition posters tends to be simple, modern and high-end, and typesetting design pays attention to user experience and publicity. Therefore, in the design of exhibition posters, the design should start from three aspects: attractiveness, marketability and aesthetic feeling, and design posters that users and enterprises love and have positive marketing effects.
General exhibition posters can be typeset in the following directions:
1, the typesetting format is relatively fixed
The processing of single picture and text is very complicated, and designers need to combine the two ways of blocking and stacking perfectly to make the whole poster design have aura.
Note: It is better to have small words than to save them, and you should not confuse visitors with unclear labels. In addition, when designing the layout, lace and decorative paintings should not be too complicated, just choose a few common and suitable ones.
2. The logo design of leading enterprises is consistent.
Enterprise LOGO includes words and pictures, as well as font tone and layout size, and its proportion cannot be changed.
Don't change the main color of the layout easily.
If you want to catch visitors' eyes instantly, don't change the main color of the poster at will.
Under the corporate LOGO, the theme of this exhibition is often highlighted, and the difference between this theme and the secondary main color can be shown in blocks. But the whole picture and all the border pigments around it are still the main colors of the enterprise.
4. The text description and price index of each unit shall be in a fixed format.
In addition to the uniform font of the text description, the color can change according to the different sub-tones of the layout, but each format should be as uniform as possible, at least as the same format, as well as the price index.
5. The advertising lead should be related to the company's philosophy and product mainstream.
The living exhibition hall pays attention to being close to people's lives, and the poster advertising language is as concise, considerate and peaceful as possible, which can inspire customers from the effect side; The home appliance booth should not be stingy, but should have everyone's demeanor; The home booth should be elegant.
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How to design a beautiful poster? 1. Clarify the purpose and use: deal in leaflets, posters and publicity carriers for publicity posters: electronic screen publicity materials, etc. According to different uses, determine some basic elements of posters, such as use, carrier, size, etc. This step should not go directly to form and expression. That's often not worth the loss, but I think a lot and find it doesn't meet the requirements. So this step must have a clear purpose. If you are not clear, be sure to ask. Second, determine the style According to different purposes, uses and carriers, choose different visual styles. This step is only a rough thinking. Then browse a large number of cases. Choose a study plan for reference so that you can see the poster clearly. Third, determine the elements, layout, font and color. The reason why so many people often do poster exercises is that poster design is a very comprehensive plane display, which can be simple or complex. Any element can be made into a poster, such as fonts, and any improper use of any element will also destroy the created poster. 1. Layout is one of the principles of general poster design. Layout is simple and clear, and it should not be too complicated to affect information transmission. 2. Font style Fonts occupy an important position in the poster layout and account for a large proportion. The style of an inscription choice affects the style trend of the poster. 3, color style color is also a very important element, color is often the first to reach the viewer's eyes. Color itself has color emotion. Lively and bright, blue and melancholy, red stimulates violence. And different saturation of the same tone will also have different emotional nourishment. The establishment of color sense needs constant trial and experience, which is also related to the designer's personality. 4. Try, feedback and revise the draft, as shown in Figure 5. A qualified designer will be responsible for his work to the end. Different poster carriers look really different. Including the color knowledge and viewing angle of the printer. Only when your work is really finished and confirmed can you call it a day, so a good graphic designer has to consider many issues. How to design a poster? In poster design, graphics are an indispensable part and an important language for designers. They can be presented to people in different ways, convey the connotation of posters in appropriate forms, give full play to their functions, stimulate people's perception and logical thinking, and make them leave lasting memories, and finally achieve their goals. The design features of the poster Because of the differences in goods, sizes, structures and designs, the pop poster can be hung, stacked, pasted and displayed in the aisle or anywhere in the retail store, but no matter what the form and skills, the pop poster will always tell consumers: That's it! Right now! Buy it! Pop posters displayed inside and outside shopping malls are channels for operators to spread information, promote goods and pay attention to consumers' feelings and needs. They have successfully played the role of salesmen and reduced the extra expenditure of retail stores on manpower and property. Because the design of pop posters conforms to the consumption habits of modern consumers, it plays an increasingly important role in modern commerce: 1, which promotes consumers' buying impulse and increases the turnover of retail stores. 2. Establish a good interactive relationship between consumers and retail stores. 3. Launch pop posters suitable for festivals in line with the seasons. 4. Make consumers impressed by the credit of retail stores. 5. Explain the purpose and characteristics of the goods instead of the clerk. 6. Show the advantages that other media can't express quickly and flexibly. 7. Retail stores can make pop posters of promotional products in time. 8. Save manpower waste and reduce expenses. 9. Inform the news of new product launch and advertising activities. 10, to attract consumers' attention to goods. 1 1, which can give consumers a relaxed atmosphere of freely choosing goods. Due to the above functions of the pop poster, the design of the pop poster must have the following characteristics: 1, with strong timeliness: it must be changed at any time with the plan of the merchant; 2. Beautiful form: it can attract customers' attention; 3. Creativity: It really stimulates consumers' impulse to buy; 4. Low cost: Only low cost will not affect the wide application of pop posters. Poster design language is characterized by the relationship between emotion, simplicity, beauty and poster design. Emotion includes reason and emotion. Emotion, as a psychological term, refers to the attitude towards things around you, yourself and your own behavior. It is a special form of people's response to objective attributes, a psychological response of the subject to external stimuli, and an attitude and consciousness about whether objective things meet their own needs. Perception means rationality, and every poster has its theme. Like all forms of expression, graphics should be designed around the theme of the poster. "Perception" means that the graphic language in the poster should basically conform to the theme of the poster and have certain rationality, rather than simply pursuing formal effects. The rationality of graphic essence can guide people to think logically, thus ensuring people to discuss posters in depth, thus effectively improving the memory effect and influence of posters. German poster artist Gunter Lambert designed a personal poster. He took the image of potato as the most basic element of design, and explained his feelings of loving the motherland. For those who don't know Germany, they can't understand the meaning of the work. Only by knowing the special significance of potatoes to Germans can we understand why he loves potatoes so much. Professor HolgerMatthies, a famous international visual design master in Germany, once said, "A good poster should be spoken in graphic language, not annotated with words". The concept of simplicity is by no means "less things" and "simplification". Concise standards cannot be measured by the number of pens and inks, but should be quantitative and qualitative. When the necessary factors that constitute things are omitted, the concept will deviate. Further, the concise concept is to express the theme effectively and accurately. And take this as the standard. "Effective" can be understood as no nonsense, no useless work, and "accurate" should be understood as the degree of accuracy or conformity. Simple design meets the needs of today's fast-paced lifestyle. Designers use the most economical means to output the largest amount of information, and use the simplest graphics to contain as much content as possible, so that the audience can be interested in graphics in the shortest time, which will have three consequences in an instant-first stimulate, then convey, and finally leave an impression. The anti-war poster designed by Japanese graphic master Yasuo Fukuda Fan Xiong has only a shell bent in a roundabout way to show people's opposition to the war and provoke warmongers to harm themselves. The collocation with black is of warning significance. It is strange that in modern design, a large number of graphic designs are filled with our lives. If you want to create a memorable or well-received work, you must have a strong personality and style, which is different from others. Individualization is a designer's unique view of individual differences in graphic design, which can make design an expression of infinite transcendence. The originality of design is not like scientists inventing several new chemical elements, but still needs a new combination of old elements. There is nothing new under the sun, only fresh combinations. Follow the artistry and rigor of the design itself, and don't blindly seek novelty for simple visual effects. Even to the superficial, superficial "gaudy" compromise, lost the basic artistic conscience. Being unconventional in poster design can not only produce an extraordinary freshness and vividness, but also make the artistic image more interesting and attractive, attract people's attention and leave a deep impression. Beauty refers to the artistry of graphic expression, and the advantages of graphics come from its aesthetic value to a great extent. Today, we not only pay attention to the realization of graphic information transmission function, but also tend to pursue poetic expression. Excellent graphic works, whether simple or complicated, traditional or avant-garde, always create images that conform to the formal rules through vivid lines, perfect colors and appropriate composition, and bring emotional satisfaction to the audience. Therefore, only artistic beauty is the most infectious and can inject aesthetic connotation into design. The information with "beauty" as the internal driving force transforms people's acceptance of information into spiritual enjoyment and into a dialogue of civilized emotional exchange, which is undoubtedly an effective communication strategy and a spiritual way beyond material things. The creative idea of poster design is finally expressed through graphics, which is the external image of creativity, and the image builds a beautiful bridge between information and audience. Graphic language must be reasonable, but unexpected. Must be perfect, concise and accurate; Unique creativity, novel conception, strange but not strange; Designers must deeply understand this language, strictly meet the requirements of graphic language, and convey the poster information and ideas incisively and vividly through different expression techniques.