WPP group? (LSE: WPP) (Nasdaq: WPPGY) is one of the largest communication groups in the world, second only to Omni Group, and its headquarters is in London, England.
WPP Group has more than 60 subsidiaries, including: Zhiwei Thompson, Ogilvy Advertising, Jingxin Group, Li Chuan, Yangluo Bikai Advertising, Yang Ya, United, David Public Relations, Langtao Image Planning, Meiwangbao, Ogilvy Public Relations, Boya Public Relations, Millward Brown, Research International, GroupM and Enterprize IG.
WPP Group mainly serves local, multinational and global customers, providing advertising, media investment management, information consultation, public affairs and public relations, building brand and corporate image, and medical and pharmaceutical professional communication services.
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The history of WPP
1 and 1985, martin sorrell bought WPP for 250,000 pounds and began to buy some small advertising companies.
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2. 1987, WPP took out $566 million in cash from most loans and forcibly acquired J.Walter Thompson, which shocked the industry.
3. 1989, WPP forcibly acquired Ogilvy &; Mather), becoming the largest advertising group in the world.
In 2000, WPP acquired Young &, the seventh largest advertising company in the world, for US$ 4.7 billion. Rubicam).
In 2003, WPP acquired Cordiant Group (which owns Bates and Darby advertising companies) for 443 million pounds.
6. In 2004, WPP acquired Grey Global Group from the United States again and obtained Jingxin Global Advertising Media.
On July 20th13rd, WPP acquired CITIC Financial Holdings Market Research Co., Ltd., a leading market research and consulting company in China.