Miao Lao's legendary story happened in the mid-1980s. At that time, a group of enterprises were transmitting business information from south to north. Enterprise leaders have stepped out of the factory gate, developed the horizontal economy and engaged in joint production for the whole country. 65438+February, Miao Wei Zhongtong and the director of the former food factory went to the refrigeration plant of Shanghai Food Import and Export Corporation to discuss cooperation in the production of Putuo plum cakes. On the boat, I met two Zhoushan educated youths who supported Ning. During the chat, they warmly invited him to Ningxia to develop joint ventures and explore the market. Soon, Miao Weizhong received the news of looking forward to co-production; Putuo will provide technology, and Ningxia will provide factory buildings and funds.
There is an intention to cooperate, but who will be sent? Qingtongxia, the legendary desolation and barrenness, who wants to be a stranger in a foreign land alone? Moreover, Miao Weizhong is the technical director of Putuo Food Factory, so we can't leave him in the factory. But in order not to lose faith with others, support the construction of northwest China and develop the food industry. He had to find a temporary job in the northwest and start his new entrepreneurial world.
At present, there is a seven-story building "Old Temple Building" on the most prosperous pedestrian street in Qingtongxia City, Ningxia Autonomous Region (pictured). There were only a few bungalows here at that time. Today's four golden words show Lao Miao's contribution to this company. It is said that "old Miao moon cake" is almost a household name in the local area. When Lao Miao just passed, the enterprise had only 12 workers. Later, production continued to develop. At most, there are 700-800 front-line workers. Sometimes many workers have no time to work overtime because products are in short supply.
"But when I first went there, there were really many unexpected things." Old Miao's dribs and drabs of this factory are still vivid. 1985 In May, Miao Wei came to the Great Wall with several pastry chefs. As soon as they stepped into the factory gate of Qingtongxia No.1 Muslim Food Factory, they felt cold at the sight of the equipment. After hearing about the materials used, I shuddered; I tasted several existing foods and felt poor and single. The economic benefit has been negative growth, with losses year after year. At that time, the annual output value was only 98,000 yuan. 3000 kilograms of moon cakes were produced throughout the year, of which 1.500 kilograms rotted in the warehouse because they could not be sold. There are only a dozen workers in the whole factory. Miao Weizhong believes that the rise and fall of enterprises is not in the factory building, but in the products. First of all, he wants to introduce the "fist" products of Putuo Food Factory, such as preserved plum cakes, vegetarian moon cakes and popcorn candy, to open the market first. Factory equipment can be simple, but what if there are no eggs? He took several workers, pulled carts and rode bicycles to the countryside dozens of kilometers away, picking and collecting them one by one. An accidental collision with a bicycle made the family nervous.
He never left the workshop from trial production to production. A batch of soft and delicious plum cake was put on the market, which quickly made a sound in the mountains and rivers of Saibei. A plum blossom cake has improved the popularity of Qingtongxia city.
Traditional moon cakes are made of lard, but in order to adapt to local customs and habits, Miao Lao successfully developed and created a unique cake after dozens of experiments with plain oil. In less than four months, ten varieties of vegetarian moon cakes were successfully trial-produced, and the output doubled, reaching only 35,000 kilograms, bringing a factory on the verge of closure back to life. With a stroke of a finger, Miao's third-year contract period came, and he returned to Zhoushan with considerable profits. After Miao Lao left, the sales volume of Qingtongxia Food Factory gradually declined, and the enterprises also gradually shrank. In order to solve the difficulties, the mayor of Qingtongxia personally came to shenjiamen to meet Miao Lao and asked him to come out again. The mayor's sincerity moved Miao Lao to start a business in Ningxia.
After Miao Lao returned to Ningxia, he decided to make an article on vegetarian moon cakes.
He knows that vegetarian moon cakes have occupied the Ningxia market, but today, with the rapid development of food industry, people's consumption mentality is also ever-changing. The market competition is becoming more and more fierce. Running the food industry is like fighting a war. Without strategic vision, it is impossible to defeat the enemy.
From this time on, he devoted himself to developing moon cakes. He found that the food tasted by southerners was not popular with northerners. He wanted to make food that catered to northerners, so his home became his laboratory and his family became his helpers. He improved "Chaozhou granny cake" with the proportion of pure vegetable oil, making it a famous food in northwest China. Then, "Japanese moon cakes" were innovated and became hot items in the market. In a western food, he suddenly had an inspiration. Why not put people's favorite green fruits into the mooncake stuffing? This bold idea alarmed colleagues. He was ridiculed and asserted that dehydration was difficult to solve. He didn't argue. Instead, I silently bought bananas, mangoes, apples and other fruits, and started the research and development of fruit series moon cakes at home behind closed doors. After more than 30 efforts, the original fruit moon cake with crispy skin and soft stuffing was finally developed. After it was put on the market, it caused a sensation. This is the first fruit moon cake in China. Then, the first sugar-free series of oats, wheat germ, corn and other varieties were developed in China.
In order to meet the needs of many parties and commend Miao Lao's contribution to the research and development of moon cakes and improve product quality, the company named the moon cake series "Lao Miao" and applied to the State Trademark Office for registration as an exclusive and lasting brand as a souvenir.
1997, the company's moon cake output reached1350,000 kg, with a profit of 4.8 million yuan. According to China Food News, Qingtongxia Muslim Food Co., Ltd. ranks first in China in annual output. "Old Miao" moon cake won the National Moon Cake Quality Product Award. It was tested as the first by the National Quality Miles Ningxia Testing Group. Won the title of "Ministry Excellent" and "National Excellent" brand products. Best-selling in 80 large and medium-sized cities in China 16 provinces and cities, known as hundreds of millions of fragrant "flowers".
Why can a small moon cake cause such a big sensation? Miao Weizhong believes that this is because they use the existing technology and combine the unique local ethnic customs. In the actual R&D and production, we absorbed the essence of Nasu, French, Chaozhou and Ningshi moon cakes, constantly improved and refined them, and finally successfully developed the first ten series in China, including fruit series, tea series, fragrance series, chocolate series, Fushou series, mini series and beef series.
Miao Weizhong told reporters: don't look at my captain, I am very aggressive and tenacious. With products, sales is a problem. If there is no market, products are equal to waste products. In order to promote products, he led a team to all corners of the northwest and went to Qinghai, Urumqi, Xi and Baotou. The products were sold to Guishunzhai in Tianjin, Asia in Zhengzhou, Xidan in Beijing and Wangfujing Commercial Center, and I don't know how many times they were shut down. I remember that in order to let the products enter the largest non-staple food shopping mall in Xi 'an-Chonglou non-staple food shopping mall. He can't get enough interviews during the day, but he continues to work hard at night. I ran this mall 10 times in a row, and finally I touched the "God".
Just like Qingtongxia halal food goes to the whole country. Some counties and cities are red-eyed, and once hired Lao Miao as a consultant with high salary. Manufacturers from Xi 'an, Baoji, Baotou and Zhengzhou paid high salaries to visit Zhoushan in Ningxia. Miao Lao hired several loss-making enterprises at the price of three years' profit, which was politely declined by him. He said, I didn't come to the northwest for money. You didn't just poach Miao Weizhong, but you wanted to bring down this food factory! 1993, Qingtongxia Municipal People's Government awarded him the title of honorary citizen. A group of people from the Party Committee of the autonomous region visited him in the company many times. Bai Lichen, Vice Chairman of Chinese People's Political Consultative Conference and then Chairman of Ningxia Autonomous Region People's Government, visited the food factory many times. He said, "Old Miao not only saved Qingtongxia Food Factory, but also promoted the development of food industry in the whole northwest region." Lao Miao still treasures a photo with Bai Lichen.
After 20 years of ups and downs, Lao Miao dedicated his wisdom and hard work to the simple northwest and the land of Ningxia that he dreamed of. In 2004, 76-year-old Miao Lao returned to his hometown of Zhoushan.
Maybe it inherited the cells of the old Miao, and his daughter is determined to inherit Miao's career. Now she also founded a food enterprise-Zhoushan Guansutang Food Co., Ltd. Maybe we don't know much about Guansutang, but Zhoushan people may understand when they mention his product "Guanyin Cake". In 2004, his daughter asked him to go out again and serve as the technical director of Guansutang. Miao Lao Bao Dao is not old, and he readily agrees. "Guanyin cake" is a continuation of Miao Lao's concept of "vegetarian cake" It is unique in material selection, technology and production. Over the past four years, "Guanyin Cake" has grown from scratch and has become a specialty of Zhoushan and Putuo Mountain, winning recognition and praise from foreign tourists and citizens of this city. Miao Lao has made great contributions to the tourism industry in his hometown.
The current general manager of Guansutang told the reporter that the expansion of the enterprise requires the introduction of a production line from Taiwan Province Province, and Miao Lao's technical requirements have stumped the designer of the production line-a returnee who came back from studying in Japan. Miao Lao's formula is a "forbidden area" in conventional theory and a technical barrier that peers dare not think about. The designer doesn't believe what Miao Lao said is true. In Wuxi production base, Lao Miao demonstrated to designers how to meet the requirements of the "forbidden zone" ratio, and the way of mixing hot and cold water shocked the designers. Subsequently, enterprises in Taiwan Province Province organized the company's most capable high-end technical force, and under the personal leadership of the chairman, specially built a production line and shipped it to Zhoushan.
Now Miao Lao works as a consultant in her daughter's enterprise, surfing the Internet in her spare time and occasionally speculating in funds. He feels that all experiences are precious wealth in life, and the indissoluble bond with cake may be the best food he has ever cooked in his life.