When choosing a perfume, appearance, taste and the story behind it are all very important elements. At this level, BYREDO, a contemporary European luxury brand, has gradually entered the public's sight from the small crowd with its minimalist packaging design, black characters on a white background and different fragrances of stories and memories.
Ben Gorham's olfactory journey
Ben Gorham, founder and creative director of Beredo.
Beredo
Beredo was founded by Indian Canadian Ben Gorham in 2006. Before establishing the brand, Ben had rich growth and learning experience. Ben was born in Stockholm and then lived and studied in Toronto, new york and Stockholm. He has been interested in basketball since he was a child, and he has also experienced the stage of a professional player. After finishing his career, Ben got a degree from an art school. Just when he was confused about his future direction, he happened to meet Pierre Wulff, a perfumer. During the conversation, Ben became interested in fragrance and began to think about how to relate it to his own experience.
Shortly after the meeting, Ben went to india tourism. In this familiar childhood environment, he gained new inspiration and tried to convey his feelings through fragrance. With the help of top perfumers Jerome Epinette and Olivia Jiacobetti, Ben "restored" the first perfume called Green-inspired by the essence of mung beans from his father. In 2006, BYREDO was formally established, with five perfumes: Green, Chembur, Pulp, Black Rose and Gypsy Water.
Beredo's first perfume is green.
Beredo
Ben, who has experienced many hobbies, always records his feelings with words or pictures on different trips, and then the perfumer "translates" these abstract feelings into smells and finally presents them. Using single-digit raw materials and intuitive olfactory impact to show people's memories and emotions is one of the main reasons why Beredo became a famous brand from a small fragrance brand.
In addition to the story behind each perfume and its unique smell to inspire people's different inspirations, the name of each product of Beredo is also unique, and it has become one of the characteristics of Beredo to express the story-rich fragrance with short and intuitive words. Beredo's classic Rose in No Man's Land has a unique story. According to legend, during World War I, nurses on the battlefield braved bullets to save injured soldiers. They met by chance, but they made selfless contributions. Because the soldiers don't know every nurse's name, they call them Ross. Based on this story, Ben created this classic perfume, which was deeply loved by the public.
Multiplex expression vector of BYREDO
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The by-product is a limited series released by BYREDO every month. Every time the design is released, there is a continuous digital code, which is displayed in creative vision in an ingenious way.
Beredo
In Ben's view, Beredo is the carrier of his communication with consumers and the tool of his expression. With his diverse creativity and emotional support, the carrier and tools of this expression will not be single. He also mentioned: "What I like most about Beredo is that we are not defined by one category, which may be our biggest difference. We can be a fragrance beauty brand, but our spirit is free and we pursue perfection. The tension between the two means that we can create anything. As a result, the sub-product line appeared, jumping out of the fragrance and perfume field related to Beredo. By-products range from leather goods, glasses, jewelry, clothing and even daily necessities. " Our life and dreams are full of all kinds of derivatives (by-products), just like the unknown doors we have encountered and the roads that few people have taken. By-product series is a process and a continuation of the brand principle of "realizing instinctive creativity with precise and rigorous methods and techniques". Beredo's official account is a by-product of this positioning.
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Beredo by-product 27 x our heritage capsule series
Beredo
From fragrance and perfume to related by-products, Beredo explored different forms of expressing beauty. Recently, Beredo extended this expression to the visual level, and jointly launched a beauty series with Isamaya Ffrench, a partner of Beredo's beauty series, which presented their understanding of beauty in a visual way.
Similar to Ben Gorham, Isamaya had quite diverse resumes before engaging in creative makeup career. Isamaya was born into an engineer family. She began to play a role in musicals when 17 was 8 years old. At the same time, she also worked part-time as a face painter, designing lovely makeup for children at parties, and then got the job of designing makeup for actors in Adam's company. In this process, Isamaya became more and more interested in beauty.
Isamaya's talent and imagination in makeup made her famous. She has worked closely with luxury brands such as YSL, tom ford, Christian Louboutin and Burberry to create creative makeup for many magazines and fashion shows. With the learning background of 3D design and industrial design, she jumped out of the two-dimensional plane world and extended beauty to the three-dimensional world. Lego, shells, petals, diamonds, etc. Can be the inspiration and element of her makeup.
Isamaya Ffrench, a beautician, is a partner of Beredo Beauty Series.
Beredo
Ben Gorham and Isamaya Ffrench have similar attitudes and ideas in exploring the expression of beauty more freely and communicating closely with users, and applied them to the beauty collection of Beredo. "I want to create a concept of freedom, not only about the feeling when using it, but also to show this wanton attitude when we communicate and present the BYREDO beauty series. Beredo has infinite possibilities-that's what we want to create. Isamaya explained.
Extension from perfume to visual expression
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Beredo
Beredo Beauty Series includes six categories of products, namely eye shadow, make-up pen, lipstick, lip balm, mascara and eyeliner. With its unique fashion aesthetics, Ben uses totem elements in this series to create the appearance that people want to experience and have, and insists on the subjective aesthetics of users: "In the final analysis, beauty is subjective-and the Beredo beauty series must reflect this. 」
In Beredo's fragrance series, fragrance is the carrier used to convey emotions and memories, while in the beauty series, color has become a new expression of Beredo. "Just like The Fragrance of Beredo, everything is about emotional reports and connections. In this beauty series, color and language have become a medium. Behind the colors and names, there is a feeling of nostalgia. With the taste blessing of Isamaya professional makeup artist, the color choice of makeup is also unique.
According to the concept of "higher than rational choice, expressing perceptual self", multi-color makeup pen presents a clear, moist, matte and soft makeup feeling with a variety of saturated colors. Ben and Isamaya hope to break the single use of beauty products through rich color choices and inspire users to apply them anywhere on the face.
Consistent with the concise packaging of Beredo fragrance, this Beredo lipstick series also has a minimalist appearance. The metallic gold and silver double-color shell and magnetic buckle bring a series with both design and practicality. Adequate color and texture selection and excellent extensibility can bring users a comfortable experience.
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Beredo
Three five-color eye shadows are designed with shells and golden wavy lines to create an avant-garde texture. In terms of color, three different color systems are composed of tones with high saturation, which can give users an excellent eye-catching experience whether they are used by hand or with cosmetic tools, overlapping or mixed. With the combination of colors, everyone can freely express their true self.
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Beredo
In addition to rich colors, there are also beauty products with both functions and designs, such as colorless lipstick, black mascara and eyeliner, which add interest and texture to daily makeup.
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Beredo
In addition, the naming of Beredo beauty series also continues the consistent sense of story. "(Beauty products) don't exaggerate the choice of colors, and the naming should be more loyal to intuition, such as divergence or commuting, starting from real life. Every name and color choice comes from some stories of me or Isamaya. Take the naming of eye shadow tray as an example. The company's colors are nine to five, the prophet enlightener and the enchanting girl. The short words behind can't help but remind people of their corresponding usage scenarios and birth stories.
In order to celebrate the release of the new BYREDO beauty series, Ben Gorham created a brand-new visual creativity with China visual artist Man Chen, combining Man Chen's distinctive style and high-tech photography language, presenting a fantastic color drama.
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Bairuiduo Beauty Cosmetics Series Creative Vision Man Chen
Beredo
Beredo's beauty series is the product of the subjective aesthetic system of Ben Gorham and Isamaya French. Through the release of this series, Beredo hopes that users can break the inherent concept and decide how to use it according to their personal preferences, thus creating their own subjective aesthetic makeup and inspiring different creative makeup.
The span from fragrance, perfume, leather goods to beauty series not only reflects Ben Gorham's ever-changing preferences, tastes and needs, but BYREDO has also become a lifestyle brand that embraces diversity and highlights different pursuits of beauty. Under this pluralistic and inclusive concept, what will be the expansion of Beredo's product layout? Let's wait and see.
BYREDO beauty series has been officially sold in national stores, WeChat limited-time boutiques and Tmall official flagship stores. Interested readers can take a look.
Provided by BYREDO
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