In the selection of rims, choosing such a beautiful and powerful C position, Honda Civic has also done its part.
In 19, Honda Civic achieved sales success again after the sales stories of 17 and 18. At the end of the year, the cumulative sales volume was 243,966 vehicles, with an average monthly sales volume of 20,000 vehicles.
This is the fourth year since the 10th generation Honda Civic entered the market on 20 16. Except for some models, in fact, few cars can maintain such excellent sales results, especially in the current tired China automobile market environment.
However, Civic has achieved it, and its sales volume is leading all the way, whether in China automobile market or global automobile market.
Moreover, Civic has been crowned the title of God Car by many car owners. What is the power to stop this magic car on earth? Is it nine Niu Yi hairs or is it really awesome?
Most car owners with a budget of more than 200,000 are hesitant to buy a Civic or a more practical model. But for car owners with a budget of 1.5-0.2 million, Civic may be their first choice.
First, you can buy a family "coupe" with Honda 1.5T turbocharged direct injection engine, with maximum horsepower 177N and peak torque of 220 N/m. You don't have to spend money on a sports car, but you have a family car with similar driving sense.
Moreover, this engine even surpasses many self-priming engines of 1.8T and 2.0, and it is full of power, but Honda Civic has not brought any worries about fuel consumption, which is very economical.
The Civic with such a strong strength, coupled with a youthful face that can kill many car owners, deserves to win the C position in the car market.
However, after listening to the feedback from many car owners, the essence of Civic becoming a C-position is the result of pursuing cost performance under the limited budget.
Therefore, you can also see a lot of slots on the Civic car, such as the design sense of the interior, which is refreshing from a distance and simple in atmosphere, which is more than enough for a coupe.
But up close, it's not like this. The interior design has no logical aesthetic feeling, and the hard plastic area used in the car is too much, so the ride feeling is not so comfortable.
Therefore, many manufacturers seized this opportunity, aimed at the Civic in this price segment, and launched competing models such as Fista, MG 6 and LECK 03. However, since the launch of these models, they are obviously latecomers, and they are also aimed at the disadvantages of Civic.
For example, Link 03' s equipment concept in active braking, lane keeping, lane departure warning and other safety configurations is definitely more advanced than the tenth generation Civic; SAIC MG 6 is equipped with 1.5T engine in power configuration, with maximum horsepower 169Ps. In terms of transmission, it is equipped with a 6-speed manual or 7-speed dual-clutch automatic gearbox, and the acceleration of 100 kilometers is only 7.62 seconds, and the power performance does not lose Civic.
Fista 1.6T engine equipped with "Korean Civic" has a maximum power of 204 HP and an acceleration of 6.8 seconds per 100 kilometers, which has better dynamic impact performance. But why can't these competing models catch up with the market hill occupied by Civic?
First of all, some shortcomings of the above models are enough to dispel the brand advantages that have just been established in the hearts of car owners.
Fuerstl's dynamic performance is strong, but the interior is worse than Civic. Ke Ling 03 has advanced safety configuration, but the 3-cylinder engine on the same price model has attracted many netizens' complaints.
Although MG 6 is sincere in configuration, power and interior, it can't compare with the smooth driving feeling brought by CVT gearbox, and the fuel economy of 9L can't compare with the average fuel consumption within Civic 7.5L
It can be clearly seen that among the compared models, the strength of the Civic decisive battle is mainly concentrated on the performance of power fuel, which is also the main reason why many car owners choose the Civic.
But that's why? Can Civic maintain the leading position in compact car sales for nearly four consecutive years?
In my opinion, it is not. Civic's C position today is not only the result of its strong power performance and superior product performance.
It is also the consistent effort of Honda brand from the birth of the first generation Civic in 1972 to the renewal of the tenth generation Civic in 20 16.
1972 Honda civic went public, and Honda mainly wanted to provide a small, economical and practical civilian car for its owners through this car.
However, the CVCC engine of Honda family car is unusual, which can effectively reduce automobile exhaust emissions.
And this design idea just took care of the public's demand for cars after the first oil crisis in 73, and Civic sold well.
Subsequently, in the process of technological upgrading, Civic constantly surpassed the global automotive environmental protection standards and constantly set a new global sales record, which laid a solid foundation for Honda's globalization strategy.
And in OHC? VTEC-E engine and three-stage VTEC engine i-VTEC engine are also constantly insisting on the design idea of seeking power experience while taking into account fuel economy.
Honda's engine design advantages and advanced design concepts accumulated before the 20th century have brought unparalleled product competitiveness to Honda today.
Honda's unshakable engine status today is entirely an accurate grasp of the pulse of the times and a keen insight into the real needs of car owners. It will take a long time for other brands to catch up.
I'm not afraid of the strength of position C, but I'm afraid that position C is working hard. Honda's advantages in engines have not stopped it from exploring and developing the market.
In addition to Civic models, Honda has upgraded from 1972 to the present 50 years, and Honda is actively exploring the coverage and market segmentation depth of the models in the global market from both horizontal and vertical aspects.
Moreover, the development of Civic's used car market, Civic's maintenance parts and shops, because of its numerous word-of-mouth at home and abroad and many years of sales market, has had its ecological development trend.
Therefore, for the car owners who buy Civic, the preservation rate and maintenance degree of Civic are also the main reasons to attract them to buy Civic.
Although the increase of engine oil exposed by Honda 1.5T engine in early 2008 affected the sales of Honda Group to some extent.
However, as a car that Honda will upgrade every four or five years, Civic mainly has confidence in Honda's service guarantee and power research and development system.
Honda is a very important enterprise. From the 1940s, the brand began to cover the global automobile market as a motorcycle, and it has a history of nearly 80 years.
Civic has gone through ten generations, and the eleventh generation of Civic has also been put on the agenda. We can look forward to the sincerity and surprise brought by the eleventh generation Civic.
19 Civic also upgraded the security configuration and safety collision level exposed by 16 Civic. The upgraded collision safety technology can resist frontal collision, side collision, side collision and tail collision.
Moreover, this model adopts ABS (four-wheel anti-lock braking system) combined with EBD (electronic braking force distribution system) and brake assist system in emergency braking, which improves the active safety system and prevents problems before they happen.
So at present, it seems that Honda Civic is still a C player, and the design concept of power and engine definitely meets the tastes of many car owners.
However, in the current era of four modernizations, the tenth generation Civic needs to keep pace with the times in terms of security configuration, enjoyment and intelligence. I hope that the eleventh generation and beyond will bring us surprises!
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Editor Sun Chen
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.