The maintenance and management of e-commerce website is the longest link in the life cycle of website construction, and it is also the stage where the most resources are invested.
The quality of work at this stage is directly related to the ultimate realization of the goal of e-commerce website.
The maintenance and management of e-commerce website includes multi-level and multi-type work, including daily maintenance and management, regular or irregular update; There are not only the optimization of web page design at the level of information technology, but also the creativity at the level of marketing and management.
First, the update of website content In the information age today, people are most concerned about whether there is needed information, its reliability and whether it is the latest information.
The updating of website content includes the following three aspects: First, maintaining news columns.
Second, maintain commodity information.
Commodity information is the main body of e-commerce website. With the change of external conditions, commodity information (such as price, category and function, etc. ) is constantly changing. The website must follow its changes and constantly maintain and update the commodity information to reflect the real state of the commodity.
Third, in order to ensure the smooth links in the website, website maintenance personnel should always test all the links in the website to ensure that the links are correct.
Content updating is a bottleneck in the process of website maintenance. How to update the web page quickly and improve the updating efficiency can be considered from the following four aspects: First, in the design stage of the website, we should fully consider the maintenance plan of the website. Because the overall operation of the website is open, dynamic and extensible, the maintenance of the website is a long-term work, and its purpose is to provide a reliable and stable system.
Make information and content more complete and unified, make content richer and more novel, and constantly meet the higher requirements of users.
Second, in the process of website development, when planning and designing the website structure, we should ensure the convenience of information browsing environment and information maintenance environment.
Thirdly, an information management system of information collection, information review and information release should be established to ensure the smooth flow of information channels and the rationality of the information release process. The accuracy and security of information should be considered to ensure the timeliness of information update.
Fourthly, choose appropriate tools to update the web page, such as database technology and dynamic web page technology.
Second, analyze the data of website visits. In website construction, the number of visits is directly related to the operation and survival of the website.
The number of visits to a website reflects its popularity and development prospects, and the statistics of visits to e-commerce websites is an important part of e-commerce websites.
Through the analysis of traffic data, find out the advantages and disadvantages of the website, so as to modify the website accordingly, increase the readability of the website and better realize the construction goal of the website; You can also adjust the development direction of the website at any time according to the changing rules and trends of the data; In addition, it also helps to choose a more suitable website promotion method.
Third, the collection and timely feedback of user information E-commerce website is a dynamic website with strong interactivity, and rapid interactive response is the key to the success of e-commerce website.
For example, most e-commerce websites include information publishing and storage systems such as guestbook, BBS, poll and e-mail list, which provide a platform for communication with visitors.
Through these platforms, we can collect various opinions and suggestions put forward by tourists and understand their needs.