"Colleagues are enemies", Changan Auchan and Chery Jietu continue to exert their strength in the low-end automobile market, but the highly competitive China automobile market is a "meat grinder" for automobile enterprises, not to mention a war between them in the cold winter of the automobile market.
At present, it seems that both Chery Jietu and Changan Auchan are very eye-catching in the market, and the frequency of launching new products is getting faster and faster.
Among them, Jietu, born at 20 18 and 1, reached its peak as soon as she debuted. The first SUV? The Gateway X70 made the Gateway brand a hit, with monthly sales of nearly10,000 vehicles. Then in 20 19, gateway X70 continued to exert its strength, and gateway X95 and gateway X90 came out one after another. After that, two brand-new SUVs, although not as good as Jetway X70, further enriched the product line of Jetway brand. On the whole, Jietu had a smooth journey and gained a firm foothold in the low-end automobile market.
Compared with the smooth sailing of Jietu, Auchan Automobile is not so smooth. Although there are two series of products, Kosai and Shanke, the sales volume is relatively average. The key point is that they are not attractive to young people, and their brand image completely stays on the lower-end "van". It was not until the advent and big sale of Auchan X7 that the image of Auchan automobile in the hearts of consumers was reversed in one fell swoop. Arriving at the latest Auchan X5, it attracts young people's attention with its sharp, sporty appearance and low price.
It is worth mentioning that Auchan's sales in 10 month before this year have reached122,000 vehicles. As for Auchan X7, it has been off the assembly line100000 vehicles. When we got to Auchan X5, we didn't fall in the wind. First, the order volume exceeded 10,000, and then the sales volume exceeded 10,000. A string of data shows that Changan Auchan is growing, which can completely threaten the market share of Chery Gateway.
At present, it seems that Chery Jietu and Changan Auchan are still difficult to tell the winner in terms of sales volume, but they take different routes, and one of them is bound to fall behind in the future.
Jietu direction is obviously biased towards home use, and it is good at "car sea tactics". Its models are not only equipped with a variety of power systems, but also have five, six and seven seats. Three seats are optional, and the price is generally cheap, which is more conducive to its sinking to third-and fourth-tier cities.
On the other hand, Auchan and Jietu take the same route, but they are different. Why? Because its models not only have household attributes, but also take into account radicalism and sports, which are valued by young people now. In addition, Auchan is keen to use the "Blue Whale Engine" to create momentum and better establish the image of a sports family car. Therefore, when you build a car in Jietu and take care of your family, you should think more about young people. After all, young people will buy cars in the future.
In addition, gateway is now facing the problem of poor sales of its main models. At present, the sales of Gateway mainly rely on X70 and its sub-models, while the sales of other models are relatively average. Auchan's recent situation is not much better. Although it has many models, only Auchan X7 and Auchan X70A can really be used. As for the latest Auchan X5, it has yet to be tested by the market. In this respect, Chery mainly suffers from the types of vehicles, but the sales of the main models alone are half a catty.
As long as Chery Jietu adheres to the current direction and is committed to building high-priced models, it is not afraid of no market, not to mention the fierce impact of Changan Auchan. What worries me most is that after Chery Jietu has tasted the sweetness of the market, it will be very embarrassing if it tries to improve its position in the low-end automobile market.
The success of Chery Jietu and Changan Auchan means that the low-end market is still promising, but now few car companies can separate "three legs", but it is impossible to build high-end cars. Chery, who is a low-end car dealer, has done it. (Edited by Youshi Automobile Jiajun)
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