Taobao data shows that sales of men's skin care products increased by 38% year-on-year. Men's facial cleansing, cream and mask become the basic three-piece skin care set. Men's BB cream, eyebrow pencil, lipstick, makeup set and cream have also become the most popular makeup Top5 for boys on Taobao. After 80, boys paid attention to hair care, after 90, boys worked hard to protect their skin, and after 95, boys never came back on the road of makeup. 20 18 "Fashion Consumption Report of the Generation of Grass after 1995" shows that 18.8% of boys after 1995 use BB cream and 18.6% use lipstick.
After 00, boys are more exaggerated and have already started to buy anti-aging essence. According to the White Paper on Male Appearance in China published by Tmall and L 'Oreal, the sales of anti-aging essence purchased after 00+2065438 increased by 336% year-on-year, ahead of boys of all ages. With the rise of male consumption in the idol economy, the society has higher and higher requirements for value and higher tolerance for male makeup. In China, he just thinks that cosmetics are not one of the men exclusive to women. Euromonitor International, a market data company, predicts that China's men's make-up market will grow by nearly 7% this year, reaching $2 billion.
The popularity of men's makeup is also attributed to the influence of Korean and Japanese pop culture. Another reason why some men in China pay more and more attention to appearance is the ever-changing economy-more and more customer-oriented and gradually away from factories. Experts said that with the acceleration of urbanization in China and the gradual transformation from manufacturing to service economy, many men in the service industry need to pay more attention to their appearance.