Marketing is a major in great demand, which is needed by all kinds of enterprises. The employment prospect is very broad, and the average employment rate over the years is around 97%. Employment rate of marketing major in recent years: 97% in 2002, 96.5% in 2003 and 97.8% in 2004. With the continuous improvement of China's market economy, marketing has penetrated into all kinds of enterprises, not only foreign-funded enterprises, private enterprises, but also state-owned enterprises. People will also have a deeper understanding of the concept of marketing, so the demand for talents in this field will continue to be optimistic and may continue to heat up. Moreover, with the commercial development of China's housing system and the vigorous development of commercial housing credit business, buying commercial housing has become the first choice of most people in China, and the competition among real estate developers is becoming more and more fierce, among which the most effective means of promotion is to hire real estate salesmen. With the sharp price reduction of automobiles and the increase of national income year by year, it is no longer a myth that automobiles will enter more than one third of families in China in 2 1 century. Therefore, car marketers will also be popular in the workplace. After "hard work" in the 1990s, insurance salesmen will also become a hot job in the 20th century. Therefore, the overall demand for marketing professionals will increase.
But because of the particularity of marketing, marketing needs all kinds of abilities. People who don't study marketing are suitable for marketing, but professional knowledge becomes less important. Many people with low diplomas are willing to pay more labor to get more returns, forming a strong opponent of marketing students, which has caused certain pressure on graduates.
Marketing position is the champion of talent market demand list. According to relevant statistics, the sales position is still the position with the greatest demand. Because all colleges and universities have basically set up this major, the supply of marketing major has increased year by year, which is reflected in the lower salary level of low-level marketers in the market. However, the overall employment situation of marketing graduates with good communication skills and good mentality is still good.
However, with the gradual standardization of the domestic market, all state-owned enterprises, private enterprises and foreign-funded enterprises stand on the same starting line to participate in market competition-the core of which is the competition of marketing talents.
Because marketing science was introduced from abroad in recent 20 years, the overall marketing level of domestic enterprises is still relatively low. Most of the marketing personnel of enterprises are developed from other occupations or industries, and many senior marketing managers have not received systematic marketing knowledge training and learning. Marketing depends entirely on their experience and feelings about the development prospects of the industry, and the market operation is not scientific and systematic. This situation has been difficult to adapt to the ever-increasing level of market competition at home and abroad. Therefore, enterprises urgently need talents with systematic marketing knowledge and skills, especially senior market planners and managers. The Opinions of the Central Organization Department on Strengthening and Improving the Education and Training of Enterprise Managers put forward: "Under the new economic situation in China, there is a shortage of compound senior management talents who know both management and technology, and are familiar with both domestic and international markets." The latest ranking of supply and demand in the national talent market in the first quarter of 2005 and the statistical information released by the Ministry of Personnel show that marketing ranks first among all recruitment majors and second among job seekers, showing a good trend of both supply and demand. Senior marketing managers such as marketing director and marketing manager are brought into the national talent management system.