Matrix division of Shaanxi Yong 'an University-How to operate Tik Tok matrix for catering?

With the rapid development of the Internet era, scientific and technological means are becoming more and more advanced, benefiting people more and more. Modern young people have gradually relied on online platforms for shopping and consumption. If the catering in physical stores can't keep up with the trend of the times, it will only be gradually eliminated by the times, so online traffic has become a new battlefield for catering businesses. So what aspects should restaurants start with if they want to do online marketing? The first step should be to do market research around the business. Analyzing similar stores is the basic step of market research. How many restaurants are there in the same direction within a few kilometers? Have they switched to the online traffic customer base? How's the marketing going? At what level is the price set? How much is the online traffic realized? Only by understanding the surrounding markets, the operating conditions and methods of the same type of businesses, and their pricing and service standards can we better manage our own store brands. The second step is to determine the brand positioning of the store. The process of determining the brand of a store is the process of refining the highlights of the store and the process of finding the highlights of customers. Catering businesses need to determine the business hours, food quality, service level, decoration style and preferential activities of their stores. Only by making yourself different first can we attract more interested customer groups and stimulate customers' consumption demand. The third step is to do a good job in online marketing of the store. Merchants want to attract customers to online stores and let online users see you first, but if you invest in some big-screen advertisements, not only the publicity cost is high, but also the possibility of being noticed is not high. Merchants who want to do more extensive traffic publicity at low cost can use a matrix treasure system launched by Shanxi Yidaxin for online marketing. Matrix Bao helps businesses to professionally batch number. Only 100 is needed for original promotional videos posted on different accounts every day, and only 1.6 is needed for editing and publishing a video. Matrix Bao can help businesses achieve tens of millions of exposures and realize short video platformization. The released video can be basically divided into several parts: stores, environment, meals and features. 1, the store video material focuses on uploading the store environment map and showing the store environment from multiple angles and directions, which can help customers understand the store in advance and attract customers' attention more effectively. 2. The dining environment is also an important material in the promotional video. The quality of the environment will determine consumers' consumption behavior. In the process of shooting promotional videos, we should pay attention to the switching of restaurant environment to attract customers' attention. 3. Catering businesses will have their own recommended specialties. Pay attention to high definition and close-up shooting when showing and shooting recommended dishes. It would be better if there are exquisite dishes and environmental artistic conception. 4. Features If a restaurant is different from ordinary restaurants in characteristics, whether it is the dishes or the decoration style, as long as it is different, it will be easy to distinguish it from ordinary restaurants, leave a deep impression on customers, satisfy people's curiosity about new things, and attract customers more easily, so it is necessary to show the characteristic style of merchants when shooting. In fact, the online operation of a restaurant is not just a video marketing promotion. In today's increasingly diversified life needs, Xiaohongshu, Weibo and WeChat official accounts are all platforms that can be operated online. However, what businesses need to pay attention to is not to distract too much energy in the early stage. They want to do this and that, and they probably didn't do it well in the end. Therefore, merchants should concentrate on building a platform in the early stage and then continue to build other platforms. If only one platform is selected, the short video platform is undoubtedly the best one, because the short video platform basically has more than 600 million daily users, which is equivalent to half of China netizens browsing short videos every day. If you need to know, welcome to consult, Didi ~