Corporate logo is the core of corporate visual identity system, which can represent the image and brand value of an enterprise. Among them, the most basic element of corporate logo is "constituent element", including "shape, color and text". Below I will elaborate on the characteristics of corporate logo elements:
shape
Shape is one of the easiest elements to understand, remember and distinguish in corporate logo, which represents multiple meanings of corporate culture and beliefs. At the same time, shape also contains a lot of information in logo design, such as lines, angles, roundness, focus and so on. Therefore, it is very important to choose the structural form of your own logo. Only in this way can you create a unique logo image. For modeling, designers need to highlight the characteristics of the brand through creative design, grasp the proportion, inclination angle, curve series, etc., and present a harmonious aesthetic feeling visually on the premise of keeping simplicity.
colour
Color is one of the core contents of logo, and it is the main means of three-dimensional, dynamic and beautification of logo. Through the combination of colors, we can bring different situations, atmospheres and emotional expressions to the logo, and bring a unique visual experience to the brand. The interpretation of different colors often causes people's deep-seated associative reactions, so the correct use of colors is an important means to improve the recognition and charm of signs. Designers need to grasp the details such as hue, transparency and brightness according to the value and culture represented by the brand and the psychological expectation of the target market audience, and increase the tension of the brand towards personalization and fashion while ensuring bright colors.
trait
Sometimes, corporate logo contains text elements, which is a common, recognized and traditional way of logo presentation and a common means of transmitting information. Words can add direct expression to the core connotation of the logo, effectively strengthen the brand image of the logo, and convey the company's vision, commercial propaganda and other news. When selecting characters, we should choose the appropriate font type and font size according to the overall style of the logo and the trust of the target audience, and at the same time pay attention to the conciseness and understandability of the content. For Chinese, we should deliberately choose a method that conforms to consumers' habits and is readable. English usually tends to use creative spelling or abbreviations.
In a word, the three elements of corporate logo-shape, color and text-are the interactive connection between corporate culture and brand information. Designers need to comprehensively consider the factors such as brand value, target audience demand, visual aesthetics, etc., and bloom a logo image with good effect and temperament.
Zhonghui Design Original Logo Design Works
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design company, hoping to help everyone.