The first game: the first water test exhibition in the physical market
On June 4th, 2007,165438+1October 65438, the "First Merchants and Products Promotion Conference of Shanghai SEG Electronic Market" co-sponsored by Shanghai SEG Electronic Market Management Co., Ltd. and Shanghai Science and Technology Capital Management Development Co., Ltd. * * * kicked off. Leaders of government agencies at all levels in Huangpu District, representatives of New Huangpu Real Estate, SEG, news media and exhibitors witnessed the ceremony.
"Merchants and Products Promotion Conference" is an innovative and value-added service provided by Shanghai SEG Electronic Market for the majority of settled merchants. It is the first time to hold a promotion conference independently in entrepreneurship. The promotion meeting will be held simultaneously with China (Autumn) Electronics Show, which will effectively connect the huge business opportunities of the International Electronics Show with the SEG electronic market in Shanghai, integrate the software R&D design and service facilities of the science and technology capital with the dominant brands in the SEG electronic market by means of integrated marketing, and start the SEG logistics distribution center.
Scene 2: "Two Centers" Playing the Leading Role
On June165438+1October 12, 2008, the 2nd Shanghai SEG Investment Promotion Conference was held in parallel with China Electronics (Autumn) Exhibition. "Product Promotion Center" and "Shopping Guide Service Center" were grandly launched at this promotion meeting, which established an effective communication bridge between buyers and manufacturers and was another effort to build SEG brand.
Through the product promotion center and shopping guide service center, not only the brand of Shanghai SEG market is displayed and popularized, but also the concept of establishing "three alliances" of sales alliance, procurement alliance and venture alliance and the business concept of establishing one-stop procurement and one-stop sales are put forward, which realizes network operation and information management and plays a powerful gathering effect of products, information and transactions for opening up and developing the market.
Game 3: "Three Alliances" Leading the Market
The 3rd Shanghai SEG Investment Promotion and Product Promotion Conference has become a bright spot and brand in the industry. With the appearance of China Electronics (Autumn) Exhibition in June 5438+065438+ 10, the SEG Market Promotion Conference opened the interconnection of electronic exhibition venues in Pudong and Puxi, and pushed the brand event of the national electronic industry to a climax.
The official unveiling of the "three major alliances" (sales alliance, procurement alliance and venture alliance) marks the arrival of the era of prosperity and development of the industry; The brand area of SEG Market New District officially appeared in beijing east road, which opened a new milestone for SEG electronic market from mixed operation to brand operation. Alibaba e-commerce conducted a live demonstration at the promotion meeting, successfully connecting the physical market of electronic components with e-commerce, so as to realize "online trading, on-site delivery, one-stop procurement and whole-process logistics and distribution".
"Sometimes I ride the wind and waves, raise my muddy sails and sail in the deep sea." Shanghai SEG closely relies on the advantages of high-tech park, the capital of science and technology, to amplify the brand effect of SEG. After three years of preparation, starting from the fourth session, SEG, headed by Shanghai SEG, has achieved a strategic handshake with CLP Exhibition. We believe that SEG, as the leader of China electronic market, together with China Electronics Show, will promote the development of electronic information industry in China.
Scene 4: "Holding hands with CLP exhibition leaders"
The 4th Investment Promotion and Product Promotion Conference became its sub-venue through in-depth cooperation with China Electronics Show, the first exhibition in China electronics industry. By introducing the exhibition economy into the physical market operation and cross-venue strategic cooperation, the special line interconnection between Pudong main venue and Puxi branch venue has been realized. While taking the "information express" of the exhibition, it not only pushed the physical operation of Shanghai SEG to a new level, but also promoted the extension and expansion of the electronic exhibition. Shanghai SEG physical market will truly expand into a never-ending exhibition site.
The cross-border cooperation between SEG electronic market and China Electronics Show has produced the amazing effect of 1+ 1 >:2, which not only enlarges the comprehensive resources of both parties, but also expands the influence for China Electronics Show, realizing a win-win situation for SEG electronic market to enhance brand benefits. Joining China Electronics Show is not only a beneficial attempt to innovate and operate the SEG electronic market in Shanghai, but also a change to adapt to the development of the professional electronic market in China.