1, the characteristics of communication management in real estate development project management
1. 1 has a wide range of communication management. The scope of communication management in engineering management of real estate development projects includes communication management of internal relations, communication management of near external relations and communication management of far external relations. Huixin international building project, close external relations; The communication management between contract parties related to project development and construction is the focus of real estate development communication management.
1.2 There are many elements of communication management.
The communication and management of interpersonal relationship, the object of management is mainly to combine the connection and contradiction between people in the related work process.
The communication and management of organizational relationship usually includes the relationship between the real estate project company and the management of the group enterprise, as well as the relationship between the general contractor management unit and the professional subcontractor management unit.
Supply-demand communication management usually includes communication management among group material management department, project company management department and project company engineering management department, as well as communication management among supply and demand units of various production factors.
Communication management between cooperation usually includes communication management between various departments within the project company, between superiors and subordinates, and with close external cooperation units.
The communication management of binding relationship usually includes the communication between the project company and the far outer layer, and the communication with various units (such as government, environmental protection, sanitation, greening, transportation, etc.). ) has a binding relationship with laws and regulations.
1.3 communication management stage. Real estate development projects usually have a strong stage. For real estate development projects, it can usually be divided into master planning stage, approval stage, planning and design stage, construction preparation stage, comprehensive construction stage, acceptance and delivery permit stage and occupancy management stage. In the process of project development, project management mainly involves planning and design, construction preparation, comprehensive construction, acceptance and delivery, and each stage can be divided into several periods.
1.4 communication management is difficult. Because the nature of communication management of real estate projects is diverse, the relationship involved is complex, and there is communication management between project companies and target factors; Communication management within each department of the project company, between departments and between departments and the environment; Communication management in project development and implementation. Communication in various management functions, communication management among project development participants, etc. Therefore, communication management is more difficult than any other management in real estate development.
2. Problems in communication management of real estate development projects.
2. 1 The internal work of the real estate project company is chaotic. Mainly manifested in: because the overall goal is unknown, the interests and goals of various functional departments are different, each has its own plans and practices, and some are even opposite; Because of the lack of communication and necessary connections, the internal morale of real estate project companies is not enough; In the face of some setbacks and crises encountered in the implementation of real estate development, some people lost their fighting spirit; Due to poor information and poor command, there are various chaotic phenomena in the implementation of real estate development, and people have different or incomprehensible understandings of contracts, various instructions and responsibility letters. The real estate project company does not have a harmonious working atmosphere, and there is no proper debate and discussion on the work. People are afraid and unaccustomed to putting forward problems for discussion and research, which leads to hidden dangers.
2.2 and external management is not straightened out. Mainly manifested in: the work of real estate project companies can not be supported by units with laws and regulations (such as government, environmental protection, health, greening, transportation, etc.). ), the total subcontracting construction units, supervision units, design units and other far and near units, sometimes even opposing; Sometimes, real estate project companies don't hold communication management meetings or discuss important matters that need urgent communication at communication management meetings, but deviate from the theme, or the normal communication management meetings are always interrupted and interfered, which can't achieve the due results. T Poor information communication between real estate project companies, between real estate project companies and the far outer layer, and between real estate project companies and the near outer layer, which makes the information unable to be transmitted correctly, affects the normal operation of real estate project development, and even produces some complaints between them; Real estate project companies can't get the support of the internal functional departments of the group enterprises, get the necessary resources and management services, and can't communicate with the outside world normally. It forces real estate project companies to spend a lot of time and energy to deal with all kinds of sudden contradictions and problems, which reduces work efficiency.
3. Communication management countermeasures in real estate development project management
3. 1 Firmly establish communication management is the basic idea of all work. As we all know. Building a harmonious society is a national policy in China at present, and building a harmonious working environment is an important principle advocated by modern management. For the project management of real estate development projects, communication management is particularly important in project management because of the particularity of real estate development projects. Managers of real estate development should fully realize the importance of communication management through study and continuous re-education: communication management is the basis for doing all other work well, and nothing can be done without a harmonious working environment.
3.2 Strengthen communication management to achieve the purpose of harmonious management. The best means and method of project management in real estate development projects is communication. Communication is the most basic method to solve various obstacles in the implementation of real estate development projects, and it has been proved that communication is also the most effective means. Any organizational dispute can only be solved through communication, and various specific problems can also be solved through communication. For real estate development projects, the effect of internal communication of the project company is the best measure to measure the effect of project management. Whether the project objectives can be successfully implemented depends largely on whether the project company can successfully communicate, that is, whether it can successfully do a good job and carry out harmonious management.
3.3 Control and manage disputes. Communication management should pay attention to skills, especially the handling of disputes should pay attention to art, and disputes must be effectively managed and controlled. For the problems in the implementation of real estate development projects, we should communicate more and argue less. Only through careful communication and management balance to meet the interests of all parties can we achieve the optimal scheme that meets the objectives of real estate development projects. Under normal circumstances, for disputes that do not affect the overall management of real estate development projects, strategies should be taken to guide the parties to the dispute or persuade them to make appropriate compromises or unprincipled concessions to avoid the expansion of disputes. For disputes involving the same interests of both parties, mutual understanding and accommodation can be adopted, and cooperation can be increased to form complementary interests or complementary interests. In addition, if necessary, for some problems with unclear objectives and methods, sometimes we should consciously cause disputes, discuss and communicate through disputes, so as to make our own understanding consistent and get the best solution.
3.4 Specific analysis of specific problems. In the process of communication and management of real estate development projects, we must adhere to the principle of concrete analysis of specific problems. For each problem that needs to be communicated, we should first distinguish its nature, type, priority and other factors, and then work out the most appropriate and effective solution. For example, the communication of internal interpersonal relationships should mainly rely on various rules and regulations, through doing ideological and political work well, strengthening education and training, improving the quality of personnel and other methods; For the communication and management between the project company and the management of the group enterprise, the management system and methods formulated by the group and the management objective responsibility letter of the project company should be strictly implemented. For the communication between the project company and the project development and construction unit, the contract documents and texts signed with it should be strictly implemented, and the management system and implementation plan of the project company should be implemented.
3.5 Pay attention to dynamic management. Communication management in real estate development project management runs through the whole process of project management. However, because the implementation of the project is carried out in stages and the problems existing in each stage of the project are different, it is necessary to focus on communication management according to the actual situation of each stage in the process of project communication management. For example, in the initial stage of real estate development projects, it is mainly to manage the relationship between supply and demand. In the later stage of the project, the management focuses on the management of the relationship between contracts and laws and regulations, which requires that communication management should grasp the development of various relationships in a timely and accurate manner according to the progress of the project, communicate effectively in a timely manner, and resolve various contradictions and disputes, thus improving the efficiency of real estate project management.
3.6 Improve the quality of communication managers. Any work is done by people, and people's quality determines the quality of work, and communication management in real estate development project management is no exception. To do a good job in project management, on the one hand, all managers of the project company should be trained and educated, so that they can fully understand the importance of communication management in real estate development projects and master the methods and skills of communication management. On the other hand, the project company must be equipped with all kinds of full-time project communication managers, and the project manager must be appointed to take charge of this work in order to achieve the expected results.
3.7 Using information technology. The development of information technology has brought new means and methods to the project management of real estate development projects. Among all the elements of project management, project communication management needs the support of information most. Therefore, the project company must make full use of the existing information technology, establish an information network within the project company, ensure that all the information that needs to be communicated can be circulated in time, make the project communication management timely and efficient, and thus improve the efficiency and benefit of the whole real estate development project management.
4. Conclusion
The project management in real estate development projects is complicated, and the work that needs communication is not easy to solve. However, if communication management is introduced into project engineering management and it is an important part of project engineering management, then project engineering management, including the management of the whole real estate development project, will become smoother and easier.
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