Many enterprises don't understand why consulting companies can solve problems that enterprises can't solve for many years in a few months. Why can't employees understand the problems repeatedly emphasized by entrepreneurs and even raise objections, while consulting companies can make employees understand and accept them in a short time?
In fact, consulting companies are not "gods" or omnipotent. They just mastered effective methods and tools to solve problems. More importantly, they got the thinking mode of solving problems systematically.
In the process of enterprise management, a large amount of information will bring great difficulty to decision-making. How to grasp the crux of the problem in the shortest time and effectively arrange time, talents and funds is the difficulty of enterprise management. Different people pay different attention to time when making decisions. Some people pay attention to details, often discuss some details in depth, and it is easy to walk into a dead end. If it is also a strategic issue, some people are concerned about the setting of the specific index system of strategy, and they will spend a lot of time thinking about this issue instead of spending more time on strategic research; On the contrary, some enterprises attach great importance to information collection and analysis of strategic decisions. They know that if they can't collect the correct market information, then the perfect index system is useless.
We often encounter the following two situations in the consultation process.
One is that the docking personnel of the enterprise attach great importance to the details of the consultation, and they expect every link to be perfect. They spend their main energy on the careful preparation of each meeting, on chewing every project document, on the detailed implementation of the boss's intentions, and on endless discussion meetings.
The other is to grasp the big and let go of the small. Such enterprises believe that they should learn the learning ability and thinking mode of consulting companies as soon as possible, so as to transform them into the executive power of middle and senior leaders. They pay attention to the brain collision with consulting companies on major issues, pay attention to learning the thinking mode of consulting companies, and spontaneously learn the main theoretical models and knowledge of the project.
The final result of the two enterprises is to understand and implement the consulting project, but the effect is different. Relatively speaking, companies that pay attention to details have a higher understanding of the project and are not bad at the implementation of the project, but the disadvantage is that they only solve problems and don't look at problems outside the problem. In other words, in the future, when they encounter the same problem, they may need to ask a consulting company for help. An enterprise that pays attention to methods may have a weak understanding of project details, but it has mastered the methods to solve such problems and can solve similar problems by itself in the future.
Therefore, if a consulting company only provides some beautiful consulting solutions to enterprises, it only provides "fish". Only by bringing a solution to the problem to the enterprise can it be said that it provides the enterprise with a "fish".
Consulting thinking is definitely not planning thinking.
We emphasize the importance of thinking mode, but don't interpret thinking mode as "idea" or "plan" because there is a big difference between them.
We don't agree to equate "consultation" with "planning". "Consultation" is rational, and it focuses on science and logic. "Planning" is emotional, and it emphasizes creativity and communication.
When we emphasize the importance of thinking, we don't mean solving management problems through so-called creativity. At present, there are two main management modes in China's consulting market. One is the former "planning" industry, that is, we often hear about the "planning" master, and the other is the "consulting" industry, that is, the consulting company developed on the basis of western management theory.
"Planning" is a unique name in China. Although many planners tried to find the source of industry in the west, they had little effect. At most, it has something to do with the advertising industry. Planning in English translation can only be planning, but the advertising industry belongs to communication, so we say that planning is a unique occupation in China.
The planning industry in China is actually a profession between consulting and advertising. It may be a bit reluctant to say that it is an industry, but it will be more accurate to say that it is a profession. Most planners are inextricably linked with the news industry, because it is related to the origin of their careers.
In the past, many planners helped enterprises to carry out brand design or corporate image communication through advertisements or media, so many planners started with brand and CI design. They have a good media network, their writing style is naturally outstanding, and their creativity is often unexpected. In the period of China's transition economy, the behavior of many enterprises is short-term. In fact, they don't care about "strategy" but "strategy", and "planning" is just a means to help them realize their dreams. The advertising industry needs planning, so there is still a market for planning, or China needs to plan this profession for a long time.
But consulting is a serious profession, and it is no exaggeration. It has a history of 100 years in the west. It emphasizes scientific prediction and analysis, needs rational thinking and structured mode, and its theoretical basis is management.
Therefore, these two models are fundamentally different in essence, but in this special soil of China, they are wrongly linked. For example, the brand, planning the company's design scheme is to attract customers' attention in some way, such as the company boss drinking paint, the company asking for a car in Baili Long Street and so on. However, the proposal put forward by the consulting company is how to establish brand model, brand appeal point and brand communication channel from a strategic perspective, from which we can see the difference between the two.
Therefore, if you want to make a sensation in a short time, then planning or advertising companies will be very suitable for you; If you want to solve the practical problems of enterprises for a long time, then only consulting companies can really help you realize this wish.