Ordinary people should know these five promotion directions when they learn to write:
Create a personal brand
Become a leader in a certain segment and get recognition, so that you can develop in an all-round way in books, online classes, training camps, offline sharing training and so on. This kind of writing has the highest requirements for people, but once it is successful, it will pay off the most.
Quickly increase traffic
I already have a certain fan base (WeChat WeChat official account, Weibo, friends circle, WeChat group), hoping to improve the opening rate of my articles and make more people willing to read them.
Earn a manuscript fee
I don't necessarily write for myself, but contribute to various platforms, strive for employment, and earn manuscript fees.
Promote copywriting
I want to write articles with high conversion rate and improve the turnover rate of your products and services, but I don't necessarily pursue high reading.
Structured expression
Improve your communication efficiency with others. More application scenarios are in the workplace, and you don't have to share them with others. Of course, many speeches, roadshows and public reports today have high requirements for improving this expression ability.
I think this position is very important, and I recently found my own position, mainly writing book reviews and film reviews. Because I like reading books and watching movies very much, because I am busy at work, my uncle said that fragmented writing is helpful to me.
Three key habits should be cultivated in fragmented writing.
Record 1 as soon as you are inspired, otherwise it will be easy to forget.
Once you have an inspiration, you should write it down, either in a memo, on a tape, or in a notebook you carry with you. If you don't record, many good ideas and golden sentences will be forgotten.
Take the time to turn inspiration into an outline at once.
With an inspiration, it is very important to quickly turn it into the structure of the article, that is, to quickly write the outline of the article. Good ideas, good golden sentences and good materials are easy to be missed without a series of outlines. Without outline guidance, many materials we encounter will turn a blind eye. Turning inspiration into an outline is equivalent to strengthening the thinking of writing for the brain, so that the brain will subconsciously pay attention to all the information that can be used for writing. Your chat with others, billboards on the roadside, news popping up on the webpage, and stories in WeChat may all be your inspiration for writing, but only if your brain has implanted the consciousness that I want to write articles can the pregnant woman effect take effect.
3 Consciously accumulate various writing frameworks at ordinary times.
When many people use fragmented writing, they are not really inspired. Brain neurology tells us that people produce 500 ideas every day. The key is how to structure these ideas so as not to lose them.
Once you develop this fragmented writing habit, you will find that it is not only used to write WeChat articles, work plans and project summaries, but also suitable for most jobs that require brains in the workplace. For example, marketing planning, project planning, publishing books, a lot of mental work can be done by using fragmentation time in this way.
Mr. Lu Xun said: "There is no genius. I just use other people's coffee time at work. " I think this sentence has another meaning, that is, Mr. Lu Xun must also have the ability to use the fragmentation time of drinking coffee.
With a framework, writing becomes less difficult. Here, Uncle summarized the writing structure of different themes.
Different topics have different writing structures.
Diary style
The basic framework of this writing is that a small idea is a unit, and an article consists of several small ideas, which can be related or completely independent.
List body
The main form of the article is a list marked by numbers or a list listed by lines.
copy
The record only pays attention to the recording of a few words, not to the color of the words, not to the structure of the words, and not to the inevitable connection between the article and even the paragraphs in time and content.
informosome
The information body can be regarded as a special list body, but it is not equal to the list body, because the information body first does not pursue how many articles to fill, the second information body does not necessarily pursue conciseness, and it can spend more content to report information, and the third can add personalized comments to the consultation.
Comment style
1. Describe your experience with another feeling.
2. Pull out celebrities to endorse your experience.
3. Find a well-known product as a cushion.
4. sublimate with some life values
Picture text
Find a group of pictures with the same style and theme, and add your own creativity to become a four-grid comic book or a longer picture story.
Question and answer
There are two ways to ask questions. The first way is to simply answer many people's questions and make an article, so that the contents of the questions and answers are within one range or several ranges as far as possible. The second is to turn a complex question into a series of questions and answers, which is especially suitable for the interpretation of policy articles.
Interactive body
Ask a question, please leave a message, and attract more people to participate in the interaction by replying and publishing high-quality news.
But to make the interactive body really play, first, your account should have enough fans, and second, it is best to inform some iron powder to take the lead in interaction and create an atmosphere.
textile
The simplest small structural frame.
Frame1:what why how (2w1h structure)
1 What is the phenomenon? Or what is happening now?
Why is this happening?
How can we solve it?
Frame 2: SCQA structure (gold and pyramid principles)
1 Who's in trouble?
2 What kind of conflicts have arisen now?
What are the consequences?
Any good solutions or suggestions?
Chicken soup body
Good chicken soup is inseparable from telling stories. Stories are the easiest way to detonate a person's emotions. If you add golden sentences to the story, it will be perfect.
This is a mind map extracted from Writing Lesson 7:
You can buy books to read the specific content. Writing has to be said to be a basic ability and a core competitiveness in the workplace. I used to think that I was a technician and didn't need to write, so I didn't want to write daily newspapers, weekly reports and project reports at work. Later, I found that when you write a little better than others, your competitiveness appears.
Learning to write can be used in all aspects of your work and life to accelerate the growth of any other ability, such as reading, speaking, PPT, writing work summary, project planning and so on.
I think the habits and abilities cultivated in writing, such as study habits, time management ability, thinking ability, etc. , will also accompany us all our lives.
Uncle Akiba's book is highly recommended. It has clear structure and strong practicability, and can be directly applied. Dry goods are full, and it is better to cooperate with the writing training camp!