How to collect user feedback?

If you want to make a good product, of course, you should pay attention to user feedback. In user feedback, we can not only know more about the advantages and disadvantages of our own products, but also know the advantages and disadvantages of competing products. So as to find your next possible power point. Mark himself once said that he will not only use Tencent's products in turn every day, but also often go diving in various product forums and hear different voices and feedback. The importance of user feedback can be seen.

So, from which channels can we collect user feedback?

First, some social platforms, such as WeChat, Weibo, Zhihu, Post Bar, Forum and so on.

Second, some application stores, such as app store, 360 Mobile Assistant, pea pods, etc.

Third, the internal channels of the platform, such as customer service consultation, feedback complaints, on-site letters and so on.

Know from which channels to collect user feedback, which information is valuable and which information is noise? What should we pay attention to?

In the social platform, we can search by keyword+product to collect user feedback. The advantage of social platform is that you can add some users and have a detailed chat with them. In the app store, you can pay attention to the good and bad reviews of products, collect some effective reviews, and put an end to some abnormal behaviors such as brushing the list. As for user feedback within the platform, it is easier to collect.

Of course, is it useful to collect so much user feedback? Of course not, exclude those comments that brush the list and wash the water, and then exclude those who simply spit out their emotions without telling specific functional points. Use excel to summarize some specific evaluations (generally collecting negative feedback) and deal with them in different categories.

Next, let's give a small example. Drag a product from the Apple Store and collect its feedback. This product is a small translation of Cai Yun, and is currently recommended by Qingxin app on the homepage. Slogan is a simultaneous translation software that translates while talking.

Firstly, the evaluation of Cai Yunxiao's translation by Apple app store is derived, and then some water is removed, as follows:

From this picture, we can read some simple information: Cai Yun has a high fever and consumes electricity quickly; In terms of products, the translation support is good and the evaluation is high. The disadvantage is that the translation of some proverbs, numbers and long sentences is not high. Judging from the sound of new functions, the most popular sound is to add copy and paste and clear screen functions. As for the multilingual translation mentioned by many people, of course, it is not done now. It is fundamental to learn English well first.

You see, through some simple collections, the concept of a product jumps to the page, isn't it interesting? If we want to submit feedback to other colleagues, we certainly need to make it easier to understand. As shown in the figure below:

The above is a simple collection of user feedback, welcome to communicate!