Zhuhai rossini watch industry co., ltd.

1July, 1984, as the earliest Sino-foreign joint venture established in China's watch industry, Rossini was born with the aid of 365,438+million US dollars in the economic background of the oversupply of watch products. At the beginning of the business, the company introduced complete sets of equipment and processing technology for processing gold-plated watchcases from Switzerland, and relied on advanced technology to produce high-grade watchcases, forming a matching set of watches at home and abroad, and pioneered special-shaped waterproof watchcases in China, becoming a leading enterprise in producing high-grade watchcases in China. The gold-plated case produced by Rossini 1988 was recognized as a "top-mounted product" in Guangdong Province, among which 1095 and 50 14 gold-plated cases won the Guangdong Provincial Quality Product Award. 1991April, the round and irregular gold-plated case won the gold medal in the second Beijing Expo. As a result, Rossini quickly occupied the blank high-grade watch case market in China at that time and achieved good economic benefits. Since 1990, the company has adjusted the product structure in time according to the changes in the watch market, and changed from simply producing high-grade watch cases to large-scale watch production, which has strengthened the further development of Rossini brand. With its unique style design, excellent quality and excellent performance, Rossini's market share is expanding year by year. In just a few years, Rossini Company has developed from a workshop-style case processing factory with a single product to a watchmaking company with professional design capabilities. And in 199 1, it became the only national second-class enterprise in Zhuhai. In recent years, with the increasingly fierce market competition, facing the severe market situation, the company has put forward the policy of "striving for strength by Excellence and winning by strength", taking "market segmentation, product segmentation and management segmentation" as the specific guiding ideology, actively expanding the sales market and striving to build the core competitiveness of enterprises. After twenty years' efforts and development, "Rossini" trademark has become one of the most famous and powerful watch brands in China.

"Rossini" pointer quartz watch is the leading product of Rossini company, which is trusted by consumers with its highly personalized style, excellent quality, excellent performance and perfect after-sales service. Rossini has also become one of the four major brands in the domestic watch industry. Rossini always adheres to the principle of quality first on the basis of pursuing individuality, so he has formulated design management systems such as reliability design criteria, reliability design procedures, "reliability design review" and "reliability design test" to ensure the reliability of product quality in design. At the same time, TQC office has been set up, equipped with full-time staff to inspect, supervise and audit all aspects of product production and optimize production procedures. Through strict quality management, the quality of Rossini products fully meets the requirements of GB/T6044-92 pointer quartz watch, international standard ISO3 160 gold alloy watch cover and ISO228 1 waterproof watch, and the qualified rate reaches 96%. And passed the ISO900 1 international quality assurance system certification in June 1996, and was in line with international advanced standards in quality management. 1995 65438+In February, Beijing Shopping Mall entrusted Beijing Notary Office to conduct waterproof tests on Rossini watches from China, Romer watches from Switzerland and seiko watch from Japan. They put three different brands of watches in water 15 days, and Rossini watches were free of water and rust. In order to ensure the normal operation of Rossini quality assurance system, the company has also established a supporting after-sales service system. Now Rossini has special maintenance stations in major cities all over the country, and each maintenance station has after-sales service personnel who know professional technology. As long as consumers buy Rossini's products with quality problems, they can solve them in time. These measures have won more extensive praise from consumers. Since its establishment, Rossini Watch has won the Golden Bridge Award, Guangdong Quality Product Award and Famous Brand Product Award for many years. Rossini Company has been rated as "an enterprise that values contracts and keeps promises" by Guangdong Industrial and Commercial Bureau for 14 consecutive years. After a two-year market survey by the General Administration of Quality Supervision, Inspection and Quarantine, the customer satisfaction of Rossini watches ranks first in the watch industry.

In the 2 1 century, Rossini Watch Company will, as always, develop new products with strong technical strength and make unremitting efforts to revitalize the watch industry in China.