Where is the registered trademark of Beijing Company?
A: Trademark registration is handled in Beijing State Trademark Office at Chama South Street 1 Xicheng District. Consult the industrial and commercial department for specific suggestions.
Information required for trademark registration
1. If applying for registration in the name of an enterprise, it shall provide a copy of its business license and affix its official seal to it;
2. To apply for registration in the name of an individual, provide a copy of 1 personal ID card and a copy of the business license of individual industrial and commercial households, which shall be stamped with the official seal;
3. Provide trademark words or patterns, and if color protection is needed, color patterns are also needed;
4. The goods/services to be registered can be filled in according to the goods or services operated by the applicant, with reference to the ninth edition of the International Classification of Goods and Services for Trademark Registration (Nice Classification) and the similar classification of goods and services revised by the Trademark Office according to the above international classification;
5. Provide a power of attorney for trademark agency with official seal or signature, which can be downloaded from this website; In particular, the address in the trademark power of attorney should be exactly the same as the registered address in the business license.
How to apply for trademark registration
Where a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for goods or services produced, manufactured, processed, selected or distributed, it shall file an application for trademark registration with the Trademark Office of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Office) according to law. In a narrow sense, the application for trademark registration only refers to the application for trademark registration of goods and services, the application for international trademark registration, the application for certification trademark registration, the application for collective trademark registration and the application for special symbol registration. The application for trademark registration in a broad sense includes not only the contents of the application for trademark registration in a narrow sense, but also the application for alteration, renewal, transfer registration, objection application, filing application for trademark license contract and other trademark registration matters.
There are two ways for domestic applicants to handle various trademark registration matters:
First, go directly to the Trademark Office;
The second is to entrust a nationally recognized trademark agency to act as an agent.
The Trademark Office handles trademark registration.
Applicants can follow the following steps:
Get the trademark query table from the query window? Fill in the trademark inquiry form? Draw a price in the query window? Pay the trademark inquiry fee at the charging window? Return the trademark query table to the query window? Get the query results in the query window.
Specific requirements for filling in the trademark inquiry form:
1. When filling in the trademark inquiry form, the words must be correct, standardized and clear, and the letters should be capitalized.
2. A Trademark Inquiry Form is limited to one word mark and one commodity or service with a category less than 10.
3、? Goods or services? Columns must be filled in strictly in accordance with the standard names in the classification table of similar goods and services, and the group names of commodity classification shall not be filled in.
Trademark inquiry charging standard
Query type query method Chinese trademark (or number) English trademark (or prefix)
Express inquiry trademark1200 yuan, 20 yuan.
Ordinary query trademark 60 yuan 100 yuan.
Collection of query results
Inquirers receive trademark query results in the query window with invoices.
Time limit for trademark inquiry
Emergency inquiry: four working hours.
General investigation: three working days
Post-trademark application inquiry refers to the inquiry that the trademark applicant or his agent applies for trademark processing to the Trademark Office one and a half years after the date of submitting the application for registration, or six months after the date of submitting the application for change, renewal, transfer or replacement.
After the trademark applied for registration is approved for registration, the Trademark Office will issue a trademark registration certificate to the trademark registrant. The Trademark Registration Certificate is a formal legal document for trademark registrants to enjoy their exclusive right to use their trademarks.
(The above information is for reference only, and the actual registration is subject to the Trademark Office. )
Entrust a nationally recognized trademark agency to act as an agent:
You only need to provide information according to the requirements of the agent. If you plan to build a business website for an enterprise, you should pay more attention to the VI design of the website. If the enterprise itself has a unified CI design, then the VI design of the website should follow its CI design. Of course, the premise is that you must have a suitable CI design. According to our experience, quite a few CI designs are not suitable for the visual design of websites, which greatly restricts the design of websites. Therefore, it is necessary for enterprises to listen to the opinions of professional web page producers even if they intend to touch the net temporarily when formulating CI design.
Finding a professional and reliable design consulting company can get twice the result with half the effort! A good VI design can actually be developed by logo design, color or standard font already specified in CI design. Especially in the color part, the right colors can often complement each other. In addition, the design change of the consistency of the logo itself is also a change. In short, all practices must be able to develop a set of designs with more brand image, and the overall characteristics of the website can be fully integrated into the minds of visitors. A VI design that can make visitors remember and attract visitors back is a successful website VI design.
How to judge and prevent trademark generalization?
Every enterprise registers a long-simmering trademark for the same purpose? Make this trademark your own unique brand. Whether the trademark is a graphic trademark or a word mark, her appearance on the product is the guarantee of the quality of the product or service of this enterprise. What if the trademark is given something else? Culture, then the level of this trademark is higher, and we call it brand. Brand, she is no longer just a quality assurance card, she is also synonymous with enterprise spirit and culture. You use IBM, you are pragmatic, you use Apple, you are fashionable, you wear Nike, you are energetic, you wear Adidas, and you are unique.
A trademark goes from obscurity to obscurity and finally becomes a household name, which is a process of upgrading a trademark to a brand. This process is certainly not that simple, but is there a shortcut? Strictly speaking, no, because any acquisition takes time to accumulate and precipitate, and a real brand can never be made in a day or two. But we should also see that there are two sides to things, that is, no shortcut does not mean that we can't take fewer detours. Brand planning is a good method. Typical representatives of brand planning are Adidas and Haier. If you are interested, you may wish to look at the growth history of these enterprises.
Of course, this article is not mainly about how to carry out brand planning. The main purpose of this paper is how to prevent the generalization of brand names in the process of brand planning (of course, from a certain perspective, this is actually a part of corporate brand planning). In other words, enterprises should prevent the brand they have built for many years from losing its trademark right because of improper use and becoming the common name of goods.
What is the generalization of a trademark name?
The generalization of trademark names, also known as trademark degradation, refers to the phenomenon that the distinctive features of a trademark logo are weakened and gradually evolve into the common name of a specific commodity.
Loss of trademark right in the generalization of trademark name
PDA？ Computer Notepad Standard English-Chinese? The Chinese-English Dictionary of Computer Details, the English-Chinese Dictionary of Microcomputer and the Microsoft English-Chinese Dictionary of Computer Encyclopedia have all been published. PDA？ Explain it in English? PersonalDigitalAssistant？ (personal data assistant), PDA? The trademark right was later revoked.
U disk? Computer memory. Netac Shenzhen is registered in 1999? U disk? Trademark, used in mobile storage products, trademark registration number 1509704. Beijing Huaqi Information Digital Technology Co., Ltd. (also known as Patriot) filed a trademark dispute case with the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce. On June 5438+ 10, 2004, the Trademark Review and Adjudication Board made the revocation decisionNo. 1509704? U disk? Trademark dispute adjudication.
Is there anyone else you know? A thermos? Vacuum flask? Freon? Refrigerant etc.
A trademark that gradually loses its distinctiveness
Cabernet? Wine? After six years of litigation, Zhang Yu won? Cabernet? Trademark rights, but? Cabernet? Changyu herself can't deny that it has gradually evolved into the common name of wine. What they can do is to manage their own wine more carefully in the future. Cabernet? Wine.
Baidu? Search? Baidu launched slogan? Baidu, you will know? In fact, this practice is extremely dangerous. Verbalization of trademarks means the beginning of significant degradation of trademarks, which is an important manifestation of trademark name generalization.
Aspirin? Painkillers? Bayer, a pharmaceutical giant in Germany, used its brand name instead of its chemical name acetylsalicylic acid to promote new drugs? Aspirin is one of them. By 1899, aspirin has been widely used and has really become a household name. It's good to go to court in the United States, right? Aspirin? Confirmation of trademark right.
Others such as? windows？ Windows operating system. Google? Search,? Jeep? 、? Champagne? Trademark, etc. They are typical representatives who gradually lose their distinctiveness, but these enterprises have done their homework in trademark protection, and many trademarks can even be said to have been taken back.
Judgment of trademark name generalization
First, it depends on whether the brand name itself is a direct description of the quality, function and use of this kind of goods.
Second, it depends on whether the trademark owner uses the trademark as a commodity name in the process of use, and objectively weakens the distinctive features of the name as a trademark.
Third, whether peers and consumers have generally used the trademark name as the common name of goods.
If you have the above three points, then the trademark will lose its distinctiveness and become a common name. As a result, the enterprise will lose the possibility of operating the trademark for many years.
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