First,? The choice of shops should be long-term
When introducing restaurants to friends, many people will say that there is a delicious restaurant on the street, but they often can't tell the exact name of the restaurant. For a store, the first thing old customers remember is where the store is, and eye-catching signs are easier for everyone to remember. Therefore, you can't choose the location of stores in short rent. I am in Haizhu District this month and will move to Tianhe District next month. There is no way for such a store to retain old customers. Store location should be a long-term investment. If a store wants to develop for a long time, it is more appropriate to sign a contract for a long time.
Second,? The location advantage of the corner is obvious.
Corner location refers to the intersection of two streets, which can produce "corner effect" and is a favorable location for opening a famous breakfast shop in Xiguan. The advantages of corner location are: both sides of the corner can be used as window, which increases the display area and enables pedestrians to see the goods and atmosphere in the store more clearly; At the intersection, there are many passers-by, so the store can set up two entrances and exits, which can alleviate the crowd congestion.
Similarly, intersections, or some places with convenient transportation adjacent to overpass, underpass, subway station, light rail and other public transportation facilities generally have the advantages of good visibility and large passenger flow, which makes it easier to attract tourists.
Third,? The fork in the road is a good choice.
The breakfast franchise store in front of the fork in the road is very conspicuous, and it is also considered ideal to open a shop. However, the shop in this favorable position should give full play to its own advantages in storefront design. The signboard of the shop should not only face one side or be too small and hidden, and it is more suitable for three-dimensional signboard, and pedestrians can see it clearly.
Fourth,? It is not advisable to open a shop on the slope.
It is not advisable to open a shop in a location that is not conducive to customers' access. For example, on a slope, the traffic is not convenient to stop. It is also not ideal to open a shop where there is a disparity between the pavement plane and the paved ground, such as underground and upstairs. Because slopes or underground buildings are not in the sight of customers, they are easily overlooked; It is inconvenient for customers to enter the shop through the stairs.
Therefore, you must be careful when choosing a restaurant franchise. We can't see a transferred storefront, and we feel that the facade is good and the rent is cheap, so we rashly take over. Some shops that often insist on transfer often change owners frequently, so careful market research is needed before taking over.
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