First of all, you should understand who decides your fate in the direct selling industry. Many people will say it's themselves. In fact, this is all wet! You should understand that a successful direct selling enterprise is a four-way cooperation between the company, the system, the consulting leader and you/me. At first, your destiny is decided by the company, system and consulting leader you choose, and then you decide your own destiny. For example, in the company that used to sell swing machines, there were outstanding leaders with big dreams, good character and strong ability, so why not do it now? Because the company is gone and the team collapsed, of course, we can't do it if we want to. Experience tells us that in online marketing, people often encounter two problems: 1. I don't know what to do. What should I do next? For example, if you compete with world sprint champion Lewis, there is a trap (abyss) on Lewis's runway. Which of you will be the champion of this competition? It must be you. Because Lewis doesn't know how to run every step well, he has an instinctive fear of his future, so he will lose. 2, the team is difficult to build and can't keep people. Everyone knows that there are only two ways to expand business: to stabilize old customers and develop new customers. But unfortunately, it is difficult for many people to set up this business. Even if it was difficult to establish, he soon discovered the following phenomena: one group of people came in and another group of people slept; Recommend a batch to lie down and a batch. Finally, interpersonal relationships dried up and business was difficult to do. The reasons for these situations are: lack of positive information, lack of correct methods and lack of institutional support. Today we are going to discuss the solutions to these problems, and the important secret of on-line marketing is the secret of team success. First, what is a system? This system is a successful one, providing you with continuous support all the year round. Sometimes we also use books, tapes, various training meetings, consulting leaders and all means of transmitting information (including internet, fax, telephone, etc.). ), and the system are an organic whole. Second, the three meanings of the system? 1. All employees/customers form the same/similar values. Values are the ultimate criterion for you to judge whether you are wrong or right. Teachers should teach to do the right thing and be upright people. Building a huge career requires a huge team and many people to support you for a long time. Why? Two simple words: trust. To do wise things, make a few promises that cannot be fulfilled. 2. The team has formed the same thinking and behavior pattern, which has been proved to be successful in long-term practice. Ideas determine practice and practice determines results, not by ability, but by way of thinking. Being a soldier: training behavior first, thus affecting the high degree of unity of thought. To build an enterprise team and influence customers, we should start from influencing the way of thinking. Let your heart go to one place first, and then your strength will go to another place. 3. Copying a successful model, which can be accepted by most people, is easy to learn, easy to teach and easy to copy. Statistics show that the success rate of individual entrepreneurship within 10 is 1%. 2 1CN Entrepreneurship and unemployment are fashionable terms. If you don't start your own business, you will die. If you start your own business, you are dead, because there is something wrong with the business model. Three, the eight functions of the system 1, fast and accurate. In the new economic era, it is not the big fish eat small fish, but the fast fish eat the slow fish. One of McDonald's most successful experiences is copying. Amway's business is also a copy business. Why? Because the essence of the network is replication, and the core of replication is accuracy, it is necessary to use books, tapes, VCD, the Internet, large-scale conferences and other means to transmit information quickly and accurately. 2. The system is a group of successful people and a navigation chart. Building a building needs a blueprint, and aircraft navigation needs a navigation system. Is there anyone who was born to do this? The answer is no! If you want to do this job, you should have a zero mentality and study. To be the best coach, you must first be the best student. So who will teach us? This is the Baird system. Only when you find the right person can you do the right thing; Professional things should be done by professional people; 3. System is a river of information: the wider the river, the easier it is to sail a big ship, so you need people with lofty ideals to build a platform. You can be a boatman or a punter. Education: People don't listen to what you say, but watch what you do, so the stage and the stage should be the same. 4. The hotline is the lifeline. There are three ways to learn: from books, from practice and from successful people. Reading thousands of books is better than taking Wan Li Road, taking Wan Li Road is better than reading countless people, and reading countless people is better than learning from famous teachers. No matter what you do, you need a mentor if you want to act quickly and effectively. You should have your information consultation line, admire your consultation line, copy your consultation line, and maintain the integrity of your consultation line. 5. Institution is culture, and it is a university without walls. Selling products is not as good as selling ideas, selling ideas is not as good as selling culture, and selling culture is telling stories; Small enterprises sell products and do things; Large enterprise sales model, market making; Business leaders sell culture, do things and set off trends. Selling culture is telling stories. Jaeger said: In online marketing, you don't need to be a product expert or a marketing expert. If you must be an expert, be a storyteller. McDonald's is a master storyteller, and Viagra is a master storyteller ... 6. The system conforms to the four general principles of network marketing: simple, easy to learn, easy to teach and easy to copy. This is the secret of the success of McDonald's and KFC. Complex things are simplified, simple things are repeated, repeated things are standardized, and standard things are multiplied. 7. The system can maintain the real team advantage and build a strong momentum. After the train started running at a high speed, it couldn't stop. This is the momentum. By establishing a system to sell products, you will feel fun all your life, get a lot of motivation, and get a lot of motivation. Marketing experts all over the world are experts in building systems. The company gives you money and the system gives you time. The combination of the two will make you financially free, and teamwork will help you realize your dreams. 8, the system is the brand success depends on your ability to integrate resources. In the era of knowledge economy, we should learn to integrate knowledge, capital, human resources, capital operation and brand. Either first, the worst is second, or don't do it. Fourthly, the essential triangle of the system is stable. To establish a team and carry out system operation, we must first start from the triangle and start from education. In fact, no matter how much knowledge a person has and what degree he has, this is not the most important thing. Whether a person can stimulate the potential in life and create brilliance depends on his attitude. Traditional educational methods mainly focus on imparting knowledge, ignoring the cultivation of people's ability, such as how to establish a correct way of thinking. Ordinary schools only teach you how to do one thing well, and will not tell you more why you should do it. In fact, why should we do 90%, and how to do it well only accounts for 10%. For another example, the traditional education in schools often ignores the ability of interaction between people. It has been observed that students who have performed well in school have achieved general success in life, while some so-called "poor students" have made brilliant achievements in life. This is because good students always finish their homework independently, while poor students often seek "help" when doing homework and exams. They have developed the habit of cooperation and interpersonal communication since childhood. The improvement of team members' quality is often more important than the improvement of performance. In a world where values, beliefs and self-esteem are constantly challenged, the new learning style of enterprise organization opens the door to opportunities, which will help people cope with the embarrassment, pressure and changes brought about by challenges.
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