Corporate Culture of Changsha Bank

◎ Strategic Vision: Boutique Listed Banks

◎ Strategic choice: capital leading, differentiated competition, enhanced service and cost leading.

Enterprise tenet: customers first, shareholders first, employees first.

◎ Enterprise spirit: unity and cooperation, pragmatism and dedication, good credit and pursuit of Excellence.

◎ Core value concept: People-oriented wins thousands of hearts and builds trust.

◎ Core development concept: coordinated development of quality, efficiency and scale, building a harmonious business with one heart and one mind.

◎ Core service concept: A thousand hearts beat a good life of credit for you.

◎ Core management concepts: refinement, institutionalization and intensification.

◎ Core internal control concept: violation is risk, and safety is benefit.

◎ Scientific and technological development concept: safety, sustainability and leapfrogging.

◎ Core talent concept: specialization, professionalization and commercialization.

◎ Core innovation concept: pursuing characteristics, taking the lead in cultivating institutional culture and laying a solid foundation.

The ancients said, "Those who are kind to children dare not pretend to have enough food and clothing, those who are kind to the body dare not deviate from the statutes, and those who are kind to the countryside dare not abandon the rules". This is the truth that "no rules can make Fiona Fang". Comrade Deng Xiaoping believes that a good system can prevent the bad guys from running amok, and a bad system can prevent the good guys from doing good deeds fully, even going the other way. This shows the importance of the system.

After nine years of hard work, Changsha Commercial Bank has taken root from a seed of hope, grown into a financial miracle among the eight largest city commercial banks in China, and become an important financial force in Changsha and even the whole province. Looking back on the past and looking forward to the future, Changsha businessmen expect to establish a century-long stability, and the first thing is to guard against risks. What is risk prevention? Relying on the implementation of sound systems and norms, the risk is equal to nothing in terms of risk, and it is really effective to prevent risks through system norms and implementation. The standardization and implementation of the system is also the concrete embodiment of refined management. Deepening management leads to benefits and strengthening management leads to safety.

Strengthening internal management can not only focus on management, but also emphasize the construction of our institutional culture. Banks are high-risk enterprises, and institutional regulations are very important, but institutional regulations alone are not enough. We should also let everyone consciously study, improve and implement the system and form an institutional culture. Institutional culture is the core part of enterprise culture, and it is the knowledge formed by the management practice of enterprises in a certain economic and cultural environment and production and business activities. When this culture is deeply rooted in the hearts of the people, the system can be well implemented and the internal management can be well promoted. We have established "good banks" and "boutique banks" and built a stable and successful "banking army" for a hundred years. System management is indispensable; On the basis of strengthening system revision, perfecting system content and strict system implementation, it is imperative to cultivate excellent system culture. "Institutionalization" is an important part of our core management concept, and institutional culture is an important level of corporate culture. Corporate culture, as an important measure to solve the internal deep-seated development mechanism and structural development bottleneck and further promote strategic transformation, has experienced the baptism of initial stage, visualization stage and * * * cognitive stage, and is successfully transforming into communication stage. At this important historical stage, on the basis of fully collecting the opinions of the whole bank, we worked overtime, collected the achievements of our bank's system construction for many years, and completed the revision and improvement of the Compilation of Changsha Commercial Bank System. This has recorded the solid footprint of the Bank's institutionalized management, and it is also another major achievement of the Bank's corporate culture construction after the Handbook of Concept Culture of Changsha Commercial Bank and the Handbook of Corporate Behavior Culture of Changsha Commercial Bank, and it is also a new starting point for the Bank to "strictly govern the Bank".

China banking management guru Qin Xiao pointed out that the system is not a cold thing, but a very magical and attractive thing. If there is no system, it is necessary to formulate a perfect system; If there are many systems, it is necessary to organize and assemble the systems; Now that the system has been bound into a book and compiled, it is necessary to strengthen the study and implementation of the system, improve the execution, realize the standardized and streamlined management of all work, all levels and all kinds of business in the whole bank according to the system, and prevent operational risks and management loopholes. The highest pursuit of dealing with people is that everything should be standardized, which is exactly what we are pursuing. It is hoped that all departments, offices and sub-branches will take the opportunity of the publication of Changsha Commercial Bank System Compilation, strengthen their system awareness, consciously use and abide by the system, take active actions, take the new three-year development strategic plan as the guide, take quality and efficiency as the core, take reform and innovation as the driving force, effectively accelerate financial innovation, cultivate excellent system culture, enhance the core competitiveness of the whole bank, and consciously work hard to build a regional boutique listed bank.