People usually call people with quick thinking and profound knowledge "smart people". A smart decision-maker is quick-witted, quick-witted and has many ideas, so he has the ability to understand and make decisions quickly and correctly. But the original meaning of the word "smart" means "listening and seeing", "listening" means hearing clearly, and "seeing" means seeing with eyes. Although "cleverness" has almost escaped to become synonymous with "wisdom", the reason why it can escape like this shows that the root of cleverness lies in knowing more, that is, the ears hear more information and the eyes see more information. A person who closes his eyes can't be a smart person and can't make correct predictions and decisions because his brain can't get information. This is because information is the "raw material" for forecasting and decision-making. Whether the problem is put forward, analyzed and predicted, or the scheme is drawn up, evaluated and selected, it is based on relevant information, and the prediction and decision-making at any stage are inseparable from information.
In today's complex and changeable society, the amount of information is exploding, and information is more important for forecasting and decision-making. Nowadays, the problems faced by management cadres are often very complicated, involving many factors and requiring a lot of information to make correct analysis and judgment. The significance of information is very prominent. There are many lessons from making wrong decisions due to lack of information.
There is a thermos bottle factory in Shanghai. Using magnesium instead of silver, it took ten years and a lot of manpower and material resources to successfully test the coating process. It was learned afterwards that the invention patent was applied by a British company as early as 1929. The lack of information, especially the lack of key information, has caused great losses to enterprises.
Foreign enterprises attach great importance to information collection and processing, and invest a lot of money in this regard. Mitsubishi, a famous Japanese company, spared no expense to establish information networks around the world. A person spends six months reading telegrams received from all over the world every day, so it collects a lot of information.
Japanese business circles especially admire China's The Art of War, and a famous saying "Know yourself and know yourself, and fight every battle" is widely valued. How to become a bosom friend? How do you know each other? What is the basis for understanding the characteristics and conditions of two competitors? It depends on the information, that is, our situation and the information of our opponents. Sun Tzu's famous saying is an extremely important principle of information.
Information is so important for forecasting and decision-making, but forecasting and decision-making also have their requirements for the required information, and not any information or any quantity can meet the demand. To sum up, there are five requirements for information: timeliness, accuracy, applicability, completeness and economy.
The timeliness of information is self-evident, and its accuracy deserves more attention. Especially in today's information explosion, all kinds of disturbing and even deceptive information need a pair of "eyes". Whether the information is accurate depends on two places: first, at the source of the information, it depends on whether the information comes from real original records or in-depth field investigation. Falsification, false accounting, false accounting and random estimation can only produce false information; Second, it may also cause information distortion during transmission and processing.
In today's highly developed science and technology, if an enterprise wants to be invincible in the competition, the key lies in whether it is well informed. Some people compare information to the life of an enterprise, and this metaphor is very appropriate. There is a clothing company in California, USA. The sales of 1985 is about 300 million dollars. When people asked the secret of their success, they replied, "Being well informed has brought us prosperity."
Now is an information age, and the amount of information is exploding. Therefore, how to find the information you need in all kinds of noise is a problem that every enterprise and manager must solve. For powerful large companies, they can spend huge sums of money to establish their own information networks and information processing centers. Ordinary companies can also seek help from specialized agencies such as information consulting companies and information development companies. What about small companies with insufficient financial resources and manpower? Actually, there is no need to worry. What is lacking today is not information, but talents who have an eye for real money. As long as you are a conscientious person, always pay attention to listening, watching, reading and asking questions. Television, radio, books, newspapers and other places have gold mines of information waiting for you to explore, and then do focused and targeted search when necessary.
Liu, a wealthy businessman from China, is known as the "father of wigs" in Hongkong. He made a fortune by a word at the dinner table.
/kloc-one day in 0/955, Liu had lunch with two American businessmen in a restaurant in Cleveland, USA. During the dinner, they talked about how to start a new industry and make it sell well in the United States. An American businessman said the word "wig". Liu asked, "A wig?" The man nodded and said, "wig." It was really an unintentional mistake, and the listener had a heart. At that time, Liu, who didn't even know what a wig was, believed that the wig industry would bring him wealth with his keen sense of smell and clever mind. So he tried his best to find a unique wig manufacturer in Hong Kong and Kowloon at that time. With the help of a wig maker, Liu made a wig with good quality. Liu's wig manufacturing industry has created an unprecedented golden age for him, and Hong Kong has become the wig manufacturing capital of the world almost overnight-the fake fever in Hong Kong is really like the gold rush in the United States!
This is the importance of information to decision-making, so the real decision-maker must be the king of information.