The core elements of planning marketing websites;
First of all, the website structure should be clear.
Marketing website is composed of key elements such as website function, structure, layout and content, and every detail is done from the user's point of view. The marketing website is ultimately faced with customers. So when planning a marketing website, we should pay attention to the user experience. A clear website layout helps customers find what they want. Imagine what it would be like for customers to enter a website if it is chaotic and has no logical thinking at all. Moreover, a clear website structure layout is conducive to the post-maintenance and SEO optimization of the website.
Second, the website has strong visual impact and can attract customers in a short time.
The design of marketing website is to attract customers' attention in a short time and make customers have the desire to continue browsing. In addition, when designing a website, we should pay attention to the following questions: (1) Who is my target customer? (2) What products do I want to sell? (3) What message do I want to convey? We need to understand that different customers care about different issues and they want to buy different products. What information I want to convey to my customers needs our correct guidance. For example, a clothing company, no matter whether its target customers are individuals or want to join in business, if it is aimed at individual users, we need to show customers a series of information such as clothing details, clothing workmanship, color, brand and so on; As for merchants joining users, we need to show our advantages, requirements and help to customers and attract them to consult. Therefore, only by clarifying these three issues can we do a good job in the website.
Third, product display should be very marketable.
First of all, it needs to be clear that the goods sold by any enterprise can be specific products, services, brand companies or even individuals.
Product display is the core element of website planning. Whether you can impress users depends mainly on whether the product page has strong sales power.
The key to the sales force of commodity display lies in refining the core selling point of products-USP, and then surrounding and strengthening the core selling point by using pictures, texts, videos and other forms.
FABE rule is a very systematic and effective persuasion formula, which is widely used in the field of marketing, and also suitable for website product display page planning or website planning. F: Represents the basic features of a product. A: Represents the advantages of product features. B: Represents the benefits that these advantages bring to customers. E: Support the above description with evidence.
Fourth, there must be content with high credibility.
Reputation is one of the main contents to win customers' trust. For example, a medical website that has done programs in CCTV has a CCTV logo on it. Compared with websites without CCTV logo, customers are more likely to choose websites with CCTV logo, which shows that it is authoritative and trustworthy. Therefore, when planning the website, we should try our best to tap the advantages of the enterprise and show the authoritative content of the enterprise, such as media reports, honorary certificates obtained and so on.
Fifth, the customer service sales system is perfect.
Customer service communication is a key part of the whole sales system. First of all, we should set up the most convenient ways to communicate with customers, such as 400 telephone, customer service system, QQ, MSN and other online ways. At the same time, we should set up a suitable position on the website page so that customers can communicate with customer service staff quickly and conveniently when needed.
More importantly, customer service personnel must be professional, know the details of products or services like the back of their hands, and have strong sales skills and abilities. This is not after-sales service, but sales.
Sixth, the background function of the website is perfect and convenient.
Seventh, pro-search engine, focusing on optimization and strong communication.
The important purpose of marketing website is to promote. Therefore, after the marketing website is completed, we should do a good job of promotion and let customers know our existence. Search engine is an important channel for netizens to obtain information. If the enterprise website cannot be effectively promoted, then, to a certain extent, its marketability will be greatly reduced. Therefore, when planning a marketing website, we should consider the promotion of the website. Moreover, website promotion is a long-term process, from website planning stage to website marketing, which runs through the whole operation process of the website. At present, among domestic search engines, Baidu has a market share of 70%, 360 accounts for 12%, and other search engines account for 18%. Internationally, Google is the main search channel, and Yahoo is the main search engine in the Asia-Pacific region. Therefore, when promoting the website, we should weigh the pros and cons according to our main target groups and regions.
What elements should a marketing enterprise website have? 1. The overall framework of the website is clear and clear.
The overall framework of the marketing website must be clear, which can guide customers and facilitate customers to browse the whole website. This is the core of creating a good experience. At present, the structure of many enterprise websites is not clear enough, which is mainly manifested in the confusion of website navigation, the lack of prominent core values and the lack of value of content, which can not guide customers' thinking. When customers enter the website, they can't read the content orderly and directionally, and they can't find what they want in the first time, so many customers leave the website directly.
Shenwang believes that website structure planning mainly considers users' thinking habits, and successfully achieves the expected goals by guiding users to operate. Website planning should first analyze the psychology of users and the core advantages of enterprise products. For example: What do users care about most? Let users know what content first, and then what content? What impressed the customer? Planning the website structure must have the consciousness of guiding users to buy. Of course, the planning of website structure should also conform to the principle of search engine indexing, and it is beneficial to SEO optimization to facilitate crawler search through reasonable hierarchical structure and internal links.
2. It has a great influence on the visual performance of the website.
Visual effect is another key to impress users. Goals and illustrations are the standard of a website. The impact of visual effects is manifested in the high-definition big picture that fits the current theme content, and the pictures that need to be expressed are delivered to the users of the website, which can leave a deep impression on customers in a short time and lay a good foundation for the experience of the website.
Shenwang always insists on the visual effect of the website, starting from users' aesthetic habits, starting from users' demand direction, and combining the advantages of products and services of enterprises to show customers what they like to see. However, from the current situation, many website construction companies still only decide by their own subjective will, ignoring whether it is appropriate from the user's point of view. The visual effect may be high, but it lacks the marketing power to impress users.
3. Create a highly credible corporate website
For online marketing, the word "trust" is particularly important. To achieve sales, customers must trust you and your company. Therefore, the content in the website must strive to be authentic and worthy of scrutiny, show a real enterprise level and strength to customers, and make a commitment to customers, which is the basis for enterprises to establish credibility. In addition, enterprises can also increase their credibility by presenting the qualification certificates of third parties.
Shenwang believes that the value of enterprise credibility construction lies in shaping its own professional image, enhancing the viscosity of customers and making customers feel trust and dependence on the website. Customers have demand for your products or services, and the first time they think of the enterprise, the transaction will naturally come.
4. Comprehensive display of marketable products
First of all, it needs to be clear that the goods sold by any enterprise can be specific products, services, brand companies or even individuals. Product display is the core element of website planning. Whether you can impress users depends mainly on whether the product page has strong sales power. The key to the sales force of commodity display lies in refining the core selling points of products, and then surrounding and strengthening the core selling points by using pictures, texts, videos and other forms.
5. Must have a professional online customer service system.
With communication, we can know the needs of customers, find their problems and solve their problems. Therefore, customer service communication is a key part of the whole sales system. Every page in the enterprise marketing website should have online communication tools, including: 400 telephone, online customer service system, website message system, etc. To facilitate customers to ask questions at the first time and seize sales opportunities.
6. The website can meet the principle of search engine optimization.
In the marketing of websites, 80% need to rely on search engines as a marketing platform. Therefore, the designed website must be able to meet the optimization principle of search engines and arrange keywords reasonably, which will help the ranking ability of keywords in the later website.
7. Need a convenient background system.
The background system of marketing website does not need powerful functions, but it must have a simple and convenient operation interface, which is convenient for enterprises to input products or information and add post-functional modules, so that the operation and maintenance cost is greatly reduced.
Network-wide marketing: What characteristics should a marketing website have? 1, powerful online communication function.
For marketing websites, we should make use of the interactivity of the network to better serve marketing, online QQ, online customer service and online message answering.
2. Complete content support
For marketing websites, there should be complete website content, which can better promote customers' understanding of products or services, answer customers' common questions and improve work efficiency.
3. Friendly user experience
First of all, it is emphasized that the marketing website is a website aimed at marketing. Div and css architecture should be adopted to reduce the speed of page opening, clear navigation, no dead links and good links between pages.
4. Good search engine performance
As an important method of website promotion, search engines should consider whether they have good performance in the construction of enterprise websites, and each page should have corresponding titles, keywords and descriptions.
5. High customer trust.
For corporate websites, it is necessary to improve their credibility, such as relevant certificates and certificates, relevant media reports, real pictures of corporate addresses and products, and cases of previous users, all of which should be put on the website, and customers can only consume on the website if they trust your website.
6. Contact details
For marketing websites, there should be detailed contact information and address map of enterprises to facilitate customers to contact and find enterprises.
7. Online payment and purchase function
Online payment and purchase will better promote website marketing and better promote customer consumption. If your website is inconvenient to operate, you can use a third-party platform.
8. Perfect website marketing process
For the process of website marketing, detailed introduction and explanation are needed to facilitate customers to operate online or complete marketing.
9, convenient and easy to maintain the website content management system.
Enterprise website construction has experienced pure static pages and dynamic ASP pages. The former is beneficial to optimization but not to maintenance, while the latter is beneficial to maintenance but not to optimization. Now we need an operational dynamic background, and the foreground can generate static. A convenient and manageable website system can reduce the maintenance cost of enterprises and improve the speed of website content maintenance.
10, perfect website monitoring
As a marketing website, perfect website monitoring is particularly important for the detailed statistics of website sources and customer information, so as to track customer trends, and the effect statistics of enterprise websites can also be used for further improvement and adjustment of later websites.
What qualities should a good marketing plan have? Huyue Marketing believes that a good marketing planner must have good thinking habits, skillful strategic skills, rigorous work style, creative thinking and colorful social practice. ...
What are the elements of a successful marketing website? First, accurate and targeted user group positioning.
Second, product differentiation marketing to create selling points
Third, focus on showing your qualifications and strengthening your credibility.
4. Successful cases are the most lethal sectors.
Fifth, diversified online customer service methods.
6. A website with beautiful and clear pages
Seven, the access speed is fast
Matters needing attention in marketing website planning? The planning of marketing website should pay attention to the following points: the profit orientation of the website, what is the core advantage of the website; Structural function planning, visual impact layout (including the determination of main colors and auxiliary colors), search engine (inside and outside the station), high-quality content planning, program functions and standards, etc. The above comes from Niu Shang. Com, I hope it helps you.
What companies specialize in marketing website planning? There are many,
Well-known ones such as BBD design. Their designs are so distinctive that people who have seen them can generally remember them.
You can also visit their websites and radio stations, where there are many of their works.
What qualities should a professional network marketing plan have? The current network marketing planning market is a bit chaotic. It is often seen that some novices can't even write a blog post well, and even newcomers who don't understand the concept of online marketing planning are involved. In fact, network marketing planning is a highly professional job, which requires very high comprehensive quality. First of all, network marketing planners should have marketing experience. Network marketing planning without marketing experience can be said to be behind closed doors and an armchair strategist. Understanding the current situation of enterprises, market situation and product research is also the basic work of network marketing planners. A complete network marketing planning scheme should accurately analyze the current situation of enterprises and put forward the ultimate goal. The work of network marketing planning can be divided into website diagnosis, website positioning planning, website optimization, comprehensive network promotion planning, website operation, etc., which requires the network marketing planning to have the above professional working ability. Copywriting ability and text editing ability are also the most basic qualities of network marketing planners. Network marketing planning should have its own thoughts and soul, and only by constantly improving its own scheme and text editing ability step by step. Network activity planning ability and network activity are also an important form of expression, and good network activities can bring unexpected results to our marketing cause. As network planners, we often need to plan some marketing activities related to products and conduct marketing online. Mastering the programming language and art design foundation, network marketing planners can get twice the result with half the effort if they can do website design and website planning. In general, there are many people in charge of website editing, website design, website art design and website optimization SEO in large enterprises, which requires network marketing planners to coordinate the division of labor, while most small and medium-sized enterprises have only one person in most cases. This is a test of the ability of enterprise network marketers. Website optimization ability is the most important. On the one hand, network marketing planning should make SEM and SEO decisions according to the current situation of enterprises and the comprehensive situation of websites. How to set keywords, whether it is paid promotion or optimization inside and outside the website, how to effectively reduce the cost of enterprise network marketing, and how to maximize the value of enterprise network marketing are all the planning scope of a qualified network marketing planner. Network marketing planners must also be proficient in various marketing tools, marketing software, video software, drawing software and office automation software. In addition, network marketing planners need to be trained in communication skills, language expression skills, and the ability to withstand work pressure. In addition, network marketing planners should cultivate the ability of continuous learning. No industry is developing faster than the Internet, and technology, mode, users and ideas are changing every day. Therefore, network marketing planners should develop a good attitude of lifelong learning.
Which marketing website planning company is better? Although there are countless websites now, not all website-building companies know how to make marketing websites. At present, only a few of them are doing well, such as Tianzhong Internet, Niushang and Bullfrog, all of which are doing well, and the prices and service contents of the websites are different.
Before choosing, I suggest you ask about the specific situation, know more and compare more, so as to choose the one that suits you best.
What persuasion knowledge must be possessed in marketing website planning? I am happy to answer for my parents.
Chapter two? Persuasion knowledge necessary for marketing website planners.
1. Know what persuasion is. Simply put, persuasion is: the ability to persuade others to reach an understanding with themselves.
2. Understand the five processes of human decision-making, and convince them with five promotion methods.
The five processes of manpower decision-making are: 1, demand confirmation, 2, scheme collection, and 3, scheme evaluation. 4, decision-making pressure to pay 5, the implementation of the plan
3. Have the ability to persuade others to make decisions.
4, flexible use of persuasion logic, to achieve the purpose of persuasion.
I summed it up in my own words, hoping to help you.