Packaging design is an important visual design work, which mainly includes the following contents:
Packaging type: First of all, we need to determine the packaging type of the designed products, such as box, bag, canned and so on. Different packaging types need to pay attention to different points.
Size and proportion: after selecting the packaging type, it is necessary to adapt the appropriate size and proportion, which can not only ensure the perfect fit of the packaging in function, but also ensure that it is easy to identify in the retail environment and convenient for consumers to buy.
Material selection: According to different product attributes and usage scenarios, packaging design should also use specific materials, such as cardboard, glass, plastic, wood and so on. At the same time, environmental factors should also be considered.
Printing technology: The combination of printing technology and materials also determines the quality and appearance of packaging. Packaging designers need to be familiar with printing technology and make corresponding treatments according to different materials and colors.
Logo and text: a successful packaging design can not be without conspicuous logo and font. These symbols and information can quickly help consumers identify goods, distinguish brands and generate repurchase intentions.
Color design and graphic elements: the use of color helps to present the characteristics of products and attract consumers. At the same time, the use of color should ensure the compatibility with color and strengthen the connotation of brand and emotion. Graphical elements enhance the user experience by playing the role of visual communication.
Packaging structure: packaging structure is not an important part of beautiful appearance, but it is the most important core bearing part in the long run. Packaging designers need to seek the perfect combination of practicality and fashion to create pleasing design works.
To sum up, packaging designers need to have a deep understanding of the designed products in order to better consider the above aspects and make a beautiful and practical design work.
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.