1. Find out the problematic product information in Wangpu in time and solve it successfully, so as to improve the ranking and conversion.
Operation method: business consultant → commodity → product diagnosis.
Look at the picture carefully, and the red box in the upper left corner suggests that the following products in your store do not meet the requirements of Alibaba, which affects the product search ranking. Please optimize them immediately! The pink box in the middle lists the problem types: attribute problem title problem category problem image problem. The product information department lists the products with problems, and there is a "information diagnosis/title optimization" button at the right end. Through "product diagnosis", we can find the information problems of Wangpu in time, and we can also solve these problems immediately and get the ranking.
Here, we see various ranking factors including categories, attributes, titles, pictures, details and prices, and the system will reflect the detected problems and propose optimization. For example, there are two problems with this information of our company: pictures and business factors. System prompt: Your main product map contains text information, which affects the search ranking. It is suggested to ask for the plan that was not used last year immediately.
PS: A store can't be ranked if its commodity information can't meet the basic requirements of Aliping. Without ranking, there is no order. Therefore, finding and solving product information problems is a top priority for every credit communication operator. It can be done quickly through the information diagnosis of business personnel.
2. Analyze the source of shop visitors in real time, find the promotion focus and do a good job in marketing.
Operation method: business personnel → crowd → visitor distribution.
How long did the visitors stay in Wangpu, what information did they read and where did they come from? Understanding these problems can help us to know more about consumers and find the key points for us to put on the market. Through the operation of "business personnel → personnel → visitor distribution", you can view the traffic classification of Wangpu. You can see the proportion of tourists from all over the world.
From the above data, we can know that Zhejiang is the most visited city, followed by Guangdong, Beijing, Jiangsu and other cities. Wangpu's drainage search word ranking is incubator, and there are 7 items related to incubator in the top 20 pages of Ali's search ranking. We diagnosed these seven pieces of information one by one and found that they all contained commercial factors.
As indicated in the pink box above, setting it as a kitchen window product is conducive to improving the search ranking.
Similarly, we have detected other information in the whole Wangpu, and also developed our limited 15 kitchen window products on a large scale.