Print advertising, if defined from the concept of space, generally refers to the existing advertisements of various advertising media that convey visual information in two dimensions: length and width; If defined from the mode of production, it can be divided into three forms: printing, non-printing and photoelectric; If defined from the place of use, it can be divided into three forms: outdoor, indoor and portable; From the design point of view, it includes elements such as copywriting, graphics, lines, colors and arrangement. Print advertising has become one of the main means of advertising because it conveys simple and clear information and can instantly grasp people's hearts. Print advertising design needs centralized and symbolic means of expression in its creation. An excellent print advertisement design is full of the freshness of the times, and has a unique expression and feeling in design.
If we really want to classify, then the existing graphic design includes: LOGO design, corporate image album, product album, leaflet design, poster design, POP poster design, invitation design, calendar design, handbag design, packaging design, outdoor advertising and other graphic designs. Indoor and outdoor high-precision painting, digital printing, traditional printing, banner, signboard production, etc.