A few years ago, basically everyone printed a shop for rent or transfer on the door of their own shop, which was very popular in previous years and had the advantage of saving costs. But now few people in the market rent and transfer shops in this way, which affects business.
Second, the publicity is narrow-only passers-by see it, and several of the passers-by will be interested tenants, so the expected effect can not be achieved.
Third, there are limitations-large shopping malls and in-store stores are not suitable and not very beautiful. Fourthly, nowadays, few people look around for shops.
Fifth, it will have a bad influence on the business of the next businessman.
2. Paste store rental or store transfer information through various publicity columns outside or secretly on telephone poles.
It does not often appear in crowded downtown areas, but it is often seen that such advertisements are posted in urban villages. The cost is small, but the publicity is also very narrow. If multiple copies are printed, the manpower input is large, mainly because the management is very strict, and at the same time, the grade of your own shop will be lowered.
3. Lease and transfer through real estate agents.
Generally, it is a relatively large shop rented through an intermediary, or the transfer fee is very high, or in a very prosperous location. Because the intermediary also wants to make money, and it is calculated once and for all, the transfer of shops with bad lots will take a long time or fail to reach the ideal price, leading to business failure. In this way, compared with the boss himself, he has no time to run this thing, so he will take full responsibility and pay by a few percentage points after the transaction.
The advantage is that you don't have to work hard for it anymore. But the general intermediary is engaged in the rental and sale of residential real estate, and less involved in the rental and transfer of shops. Coupled with the passive information provided by tenants, this information is limited and cannot achieve the purpose of rapid transfer of shops. Moreover, two-way charging makes the rent-seeking customer group stop and is inefficient. In addition, the high charging standard is too expensive for some customers with low transfer fees or rents.
4. Advertise for lease and transfer in local influential newspapers.
Advertisements in newspapers should choose newspapers with large circulation. As far as Ann is concerned, Huashang Daily is undoubtedly a newspaper with a large circulation, but at the same time, the high cost also makes many customers stop, and the calls they receive are just inquiries. Customers with higher transfer fees will not choose to advertise on it for a long time. Some newspapers with small circulation have low expenses, but their publicity has been greatly reduced, which can not achieve the expected benefits.
5. Publish classified information on the Internet.
More and more people are interested in doing things through the Internet, because this is the inevitable trend of market development. Publishing information on the classified information platform will generally have a good effect, because after all, there are many visitors, but you need patience and perseverance, and you need to update your information every day, so that your information can be in the forefront and seen by more people. However, the diversity of customer groups in the rental and transfer platform of non-professional shops with classified information often fails to achieve the expected results.
6. Rent and transfer the website platform through professional shops.
With people's dependence on the Internet, classified information has spawned a portal website dedicated to renting and transferring shops (58 Youpu)!
Let's discuss the characteristics of leasing and transferring shops on the professional network platform:
A. Homepage display: The information is posted on the homepage of the website, with detailed and eye-catching information, so that tenants can know more about the store and reduce unnecessary calls without quality.
B, easy to find: as long as there is a network, as long as the store is still renting and transferring, it can be found anytime and anywhere.
C. free shop search: in order to find shops for tenants free of charge, a large number of tenants are guaranteed to choose.
D. Manual recommendation: After screening, the staff ensured the quality of tenants and improved the transaction rate.
E. Low cost: No matter what the rental transfer price of your store is, you only need to pay an advertising fee.
Generally speaking, quality and quantity can achieve the purpose of rapid transfer, recover the cost for the leasing customers as soon as possible, and do other things for the transferring customers as soon as possible. However, because this is a new industry, many people have not been exposed to it before, which is a bottleneck in the development of online transfer services. I believe that with the efforts of 58 excellent shops, more bosses will be able to rent and transfer their own shops quickly.
I copied it in the official account of 58 Youpu WeChat. You can go and have a look.