HC Research is a global insight research company rooted in China, providing an effective combination of big data and small data. HCR provides enterprises with deep insight into the combination of big data and small data. Enterprise data comes from the Internet and mobile Internet, such as the browsing behavior, consumption behavior, public opinion and other massive data of netizens. There are also a large number of users' purchase behaviors and data precipitated within the enterprise. Through the deep insight service combining big data research with classic research, enterprises will clean, sort out, analyze and mine a large number of heterogeneous data, provide decision-making basis for enterprises, help enterprises understand the market, customer groups and competition they face, and help enterprises make successful decisions at every step of their growth. Automobile, communication, home appliances, science and technology, finance, medicine, media, retail, packaged consumer goods, fashion/sports, luxury goods, industrial products, public affairs, tobacco, etc. No matter which industry you come from, HCR's exclusive industry service team will always accompany you.
The predecessor of HCR is HC Research Institute. On 20 1 1 year, HCR completed MBO, which laid a solid foundation for promoting HCR to become a leading enterprise in the industry. In 20 12, the company introduced a number of industry heavyweight experts and merged with Shanghai DNA in August of the same year; In 20 13, HCR announced that it had reached a financing agreement with Chen Da Venture Capital, a top domestic investment institution, and the amount of 50 million yuan became the largest sum in the market research industry so far. 20 14, 1 1, HCR completed the shareholding system reform. 2065438+August 2005 12, HCR successfully listed the New Third Board, becoming the first commercial application of big data in China. HCR has a media database, which contains more than 200,000 advertisers in 1 159 categories in 24 industries. It has accumulated 22 years of industry database, 6.5438+million small and medium-sized enterprise database, 700,000 B2C consumer sample database and 6.5438+million mobile user behavior tracking panel. It has industry-leading search technology, data mining and management technology and electronic report platform technology. Headquartered in Beijing, the company has eight branches in Shanghai and Guangzhou, and has more than 500 professional technicians and researchers in the field of market research and communication. At the same time, in addition to covering the national market information direct search network, it also maintains close cooperation with experts, manufacturers and channel enterprises in the industry.
2. Sino-Uygur consultation
Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. (hereinafter referred to as "Zhongwei Consulting") is a leading industry and market research service provider in China. Focusing on the needs of customers, the company has made continuous efforts and sincerely cooperated with customers, and built a comprehensive professional advantage in the fields of investigation report, research report, market research analysis report, business plan, feasibility study, IPO consultation and so on. Zhongwei Consulting is committed to providing competitive research solutions and services for enterprises, investors and the government, constantly improving the customer experience and creating maximum value for customers. At present, the research results and solutions of Zhongwei Consulting have been applied to more than 30,000 enterprises, involving mechanical equipment, industrial electronics, information and communication, food and beverage, tourist hotels, wholesale and retail, architectural decoration, household appliances, cultural media, automobile transportation, chemical industry, medical treatment and medicine, energy and environmental protection, public affairs and other fields, and expanded to overseas markets.
Sino-Uyghur consultation is to help enterprises and undertakings to succeed and promote the construction and development of social civilization with their own knowledge and wisdom. The life of Sino-Uygur consultation lies in the market, and the success of Sino-Uygur consultation lies in helping others to make ideas and succeed. The more achievements in helping others, the more social reputation Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. keeps improving, and its share in the market is also growing. Especially with the rapid development of information technology, which is widely used in consulting enterprises, China Consulting benefits from the cooperation and collaborative operation of various intellectual resources and information resources with different enterprises and departments. For consulting, we pay more attention to competition and cooperation, and cooperate in competition. In order to provide customers with more valuable consulting products (good solutions and schemes), China consultants constantly improve their consulting methods, not only by observing and analyzing problems, but also by submitting suggestions or consulting reports, and more importantly, through long-term cooperation. There is a specific workflow for consulting and improving customer consulting services. Due to the different objects and contents of consultation, the process is not the same, generally there are 12 steps. Chinese consulting is to improve the operational efficiency of enterprises through "knowledge products". The most important part of Sino-Norwegian consulting service is not to obtain the report, but to implement the improvement plan, which is regarded as an important step in Sino-Norwegian consulting service.
Zhongwei Consulting always regards the introduction of excellent research and investment talents as one of the company's core goals. The staff of Sino-Victorian Consulting has a variety of professional academic backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and dozens of other majors. Among the 350 employees of Zhongwei Consulting, 90% have bachelor degree or above, and 65% have double degrees, master's degrees and doctor's degrees. Most employees of the enterprise have rich experience in many well-known domestic industry research institutes and securities research institutions. High-quality professionals are the greatest wealth of Zhongwei Consulting, and also the guarantee for Zhongwei Consulting to provide quality services and practice customer value. Sino-Victorian consulting business covers Chinese mainland, Hong Kong, Macao and Taiwan, radiating the whole world; More than 90% of the company's business is mainly aimed at Greater China, and 10% serves the United States, Europe, Japan, South Korea and Singapore. Sino-Victorian Consulting has set up investigation stations in 32 major cities in Chinese mainland, such as Beijing, Shanghai, Tianjin, Chongqing, Guizhou, Shenzhen, Han, Chengdu, Xi, Zhengzhou and Shenyang. ) provide customers with strong data support for special investigation and research and research consultation; The company has valuable experience in implementing projects in China, Hongkong, Macau and Taiwan Province Province. At present, China-Victoria Consulting has established long-term cooperative relations with dozens of professional research institutions at home and abroad, ensuring the effective implementation and execution of transnational projects.
3. Study on Celine (SMR)
Headquartered in Guangzhou, Sailixin includes Sailixin Market Research Co., Ltd., Sailixin Commercial Credit Information Co., Ltd., Sailixin Media Research Co., Ltd., Shanghai Sailixin Information Consulting Co., Ltd., Beijing Sailixin Market Research Co., Ltd., Sailixin Information (Hong Kong) Co., Ltd., and on-site executing agencies in cities such as Shenzhen, Wuhan, Chengdu, Xi and Xiamen. Sai Lixin is one of the directors and promoters of the National Market Research Industry Association, the director of the Broadcast Audience Research Association of China Radio and Television Society, and a Class A foreign-related market research institution approved by the National Bureau of Statistics. Celine is committed to providing international services according to the international standards of social research and market research (ESOMAR rules) of the European Market Research Association. Celine has the earliest professionals engaged in market research and credit management in Chinese mainland, who are familiar with the China market and have accumulated rich research experience. It is one of the few professional institutions in Chinese mainland that can provide both market research services and commercial credit investigation services. Over the years, with professional research technology, perfect research network and efficient service system, Celine has wholeheartedly provided all-round research services to customers and become close partners of many multinational companies and well-known domestic enterprises.
Silin has rich experience in China market research and is committed to providing customized professional services, including qualitative and quantitative research project design, project management, research analysis and marketing solutions. Over the years, Celine has accumulated a lot of industry data and rich research experience in the fields of fast-moving consumer goods, household appliances, automobiles, medicine, communications, IT, real estate, commerce and so on, trained a group of experts and researchers, and formed a series of unique professional research technologies and research models to help customers solve problems more effectively.
Celine Group has more than 300 employees and more than 200 full-time employees in Guangzhou headquarters. Two thirds of them have a bachelor's degree or above. It has a number of core research consultants with doctorates in economics, management, marketing and bachelor's degrees in information management, statistics or advertising, as well as rich working experience. In addition, many experts in related fields, as well as doctors and professors in economics, management and marketing, were hired as research consultants. The researchers all have bachelor degree or above and more than 4 years of market research experience, and their professional direction involves economics, statistics, marketing, sociology, management and other fields, and most of them have working experience in marketing, government departments, statistics, bank investment, media and other industries.