To improve the conversion rate of Want Want information, we can start from the following aspects: (1) Master the basic skills: commodity knowledge, logistics knowledge, promotion knowledge, Taobao knowledge and sales attributes. (2) Customer identification: Old customers should be able to quickly identify the customer's name, shopping record, membership level, preferences and other information when shopping, and then make targeted * * *. (3) Product relevance, customer service should be able to recommend products suitable for customers according to their shopping records and consulting products, so as to improve customer unit price and conversion rate. (4) Customer comments, and make corresponding comments on customer information. (5) Payment reminder: For users who have not paid, customer service can remind them to pay on Want Want.
How is Taobao conversion rate calculated?
Sales volume of the whole store = number of transactions × customer unit price.
Number of transactions = number of visitors × transaction conversion rate of the whole store
How to increase the number of stores and attract more new users is very important. Whether it is through train advertising or diamond booth promotion, the purpose is to attract more new customers, attract repeat customers and increase the repeat purchase rate.
Funnel model of transaction conversion rate;
The first layer is the effective entry rate,
The second layer is Wangwang consulting rate,
The third layer is Want Want consulting conversion rate and silent conversion rate.
The fourth layer is the order payment rate,
The fifth layer is the transaction conversion rate.
1. Effective admission rate A very important indicator to measure whether visitors are lost is the number of visitors missed. The number of missed visitors refers to the number of visitors who leave after visiting a page of shops. Contrary to the number of people who missed the store, the effective number of people who entered the store refers to the number of visitors who left the store after asking for at least two pages, that is, the number of visitors = the effective number of people who entered the store+the number of people who missed the store. Therefore, the first layer of the funnel model of transaction conversion rate is the effective entry rate, which is equal to the effective number of people entering the store/the number of visitors, and the bounce rate is equal to the number of people missing the store/the number of visitors. For a store, it is necessary to reduce the jump rate of the whole store as much as possible and increase the effective number of people entering the store. Tip: At present, the effective number of people entering the store is a brand-new concept. When visitors arrive at the store, they directly click on Collection, Want Want Consultation and Shopping Cart, and leave the store immediately after placing an order.
2. Want Want Consulting Rate Want Want Consulting Rate = Number of Want Want Consultants/Number of Visitors.
3. Want Want Consulting Conversion Rate and Silent Conversion Rate Want Want Consulting Conversion Rate = Number of Want Want Consulting Transactions/Number of Want Want Consulting Users. However, there will still be some users (especially old customers) in the store, because they recognize the store very much and place orders directly without consulting customer service, so the third layer of the transaction conversion funnel model is the "silent conversion rate" indicator. Silent conversion rate = number of silent transactions/number of silent visitors. Silent trading users refer to users who place orders without consulting customer service.
4. Order Payment Rate Order Payment Rate = number of transactions/number of orders.
5. Transaction conversion rate Transaction conversion rate = number of transactions/number of visitors.
6. The above is a funnel model analysis of the transaction conversion rate of a store.
Please adopt it if it is useful. Thank you.
How to improve the conversion rate of Want Want Consulting
Improving the conversion rate of Want Want Consulting probably includes the following points.
1, basic skills: basic skills are divided into five aspects: commodity knowledge, logistics knowledge, promotion knowledge, Taobao knowledge and sales attributes. Sales attributes: some sales information that customers may care about, such as whether clothes fit and how effective they are.
2. Customer name identification: When an old customer is shopping, the customer service should be able to quickly identify the customer's name, shopping record, membership level, preferences and other information, and carry out targeted * * *.
3. Product relevance: Customer service should recommend products suitable for customers according to their shopping records and consulting products, so as to improve customer unit price and conversion rate.
4. Reminder: For users who have not paid, customer service can remind them to remind them on Want Want.
Where can Taobao Niu Qian see a customer service conversion rate of 5 points?
Click the button on the Niu Qian Dialogue page to open the page, and then calculate the query conversion rate. Inquiry transaction/inquiry number = inquiry conversion rate. Please enter your answer here.
How to calculate the 5-point conversion rate of Taobao single product
One: The number of views/turnover of a store item is the conversion rate of a Taobao item.
Second, the transaction conversion rate is an important indicator of the whole store, which is related to the number of transactions and the living conditions of the store. Regarding the formula of transaction conversion rate, let's get familiar with it first:
Total store sales = number of transactions × customer unit price;
Number of transactions = number of visitors × turnover rate of the whole store;
In other words, the whole store sales = number of visitors × customer unit price × the whole store transaction conversion rate.
It can be seen from here that the sales of the whole store are directly proportional to the flow of the store, the price of the baby and the conversion rate of the transaction. There is a funnel model of transaction conversion rate. Through this model, we can see that the number of visitors in the store is filtered by the funnel and finally converted into the number of transactions.
Three: The first layer of the funnel model of transaction conversion rate is effective entry rate, the second layer is Wangwang consulting rate, the third layer is Wangwang consulting conversion rate and silent conversion rate, the fourth layer is order payment rate, and the fifth layer is transaction conversion rate.
1, effective entry rate
A very important indicator to measure whether visitors are lost is the number of jumping visitors, which refers to the number of visitors who leave after visiting a page of the store. Contrary to the number of people who lost the store, the effective number of people who entered the store refers to the number of visitors who left after browsing the store for at least two pages, that is, the number of visitors = the effective number of people who entered the store+the number of people who lost the store. Therefore, the first layer of the funnel model of transaction conversion rate is the effective entry rate, which is equal to the effective number of people entering the store/the number of visitors, and the jump rate is equal to the number of people jumping out/the number of visitors.
For a store, it is necessary to reduce the jump rate of the whole store as much as possible and increase the effective number of people entering the store. When visitors arrive at the store, they directly click on Collection, Want Want Consultation and Shopping Cart, and immediately place an order and leave the store, which should be regarded as valid entry.
2. Want Want Consulting Rate
Want Want Consulting Rate = Want Want Consulting Number/Visitor Number.
3. Want Want Consulting Conversion Rate and Silence Conversion Rate
Want Want Consulting Conversion Rate = Number of Want Want Consulting Transactions/Number of Want Want Consulting Users. However, there will still be some users (especially old customers) in the store, because they recognize the store very much and place orders directly without consulting customer service, so the third layer of the transaction conversion funnel model is the "silent conversion rate" indicator.
Silent conversion rate = number of silent transactions/number of silent visitors
Silent trading users refer to users who place orders without consulting customer service.
4. Order payment rate
Order payment rate = number of transactions/number of orders.
5. Transaction conversion rate
Transaction conversion rate = number of transactions/number of visitors.
How to calculate the conversion rate of Taobao shop?
Conversion rate = number of buyers/total number of visitors
How to calculate the transaction conversion rate of Taobao shop?
Sales volume of the whole store = number of transactions × customer unit price.
Number of transactions = number of visitors × transaction conversion rate of the whole store
How to increase the number of stores and attract more new users is very important. Whether it is through train advertising or diamond booth promotion, the purpose is to attract more new customers, attract repeat customers and increase the repeat purchase rate.
Funnel model of transaction conversion rate;
The first layer is the effective entry rate,
The second layer is Wangwang consulting rate,
The third layer is Want Want consulting conversion rate and silent conversion rate.
The fourth layer is the order payment rate,
The fifth layer is the transaction conversion rate.
1. Effective admission rate A very important indicator to measure whether visitors are lost is the number of visitors missed. The number of missed visitors refers to the number of visitors who leave after visiting a page of shops. Contrary to the number of people who missed the store, the effective number of people who entered the store refers to the number of visitors who left the store after asking for at least two pages, that is, the number of visitors = the effective number of people who entered the store+the number of people who missed the store. Therefore, the first layer of the funnel model of transaction conversion rate is the effective entry rate, which is equal to the effective number of people entering the store/the number of visitors, and the bounce rate is equal to the number of people missing the store/the number of visitors. For a store, it is necessary to reduce the jump rate of the whole store as much as possible and increase the effective number of people entering the store. Tip: At present, the effective number of people entering the store is a brand-new concept. When visitors arrive at the store, they directly click on Collection, Want Want Consultation and Shopping Cart, and leave the store immediately after placing an order.
2. Wang Geng consultation rate = Want Want consultation rate = Want Want consultation number/number of visitors.
3. Want Want Consulting Conversion Rate and Silent Conversion Rate Want Want Consulting Conversion Rate = Number of Want Want Consulting Transactions/Number of Want Want Consulting Users. However, there will still be some users (especially old customers) in the store, because they recognize the store very much and place orders directly without consulting customer service, so the third layer of the transaction conversion funnel model is the "silent conversion rate" indicator. Silent conversion rate = number of silent transactions/number of silent visitors. Silent trading users refer to users who place orders without consulting customer service.
4. Order Payment Rate Order Payment Rate = number of transactions/number of orders.
5. Transaction conversion rate Transaction conversion rate = number of transactions/number of visitors.
6. The above is a funnel model analysis of the transaction conversion rate of a store.
How to check the order conversion rate of Want Want in Taobao Mall?
You can find some tools in the seller's service to compensate. What I am using now is
E customer service performance management
A very good one! Very complete.
How to check the conversion rate on Taobao?
Check with the "business people" in the store.
Open the seller center of the store and click "Business Advisor" in the shortcut application on the left.
Go to the homepage of "Business Personnel" and pull the page to "Business Overview".
This 3.03% is the conversion rate.
What is the conversion rate of Taobao? How to calculate?
As Taobao experts, we must point out that this so-called Taobao conversion rate is very painful and boring: under the premise of unchanged assumptions, the transaction volume is directly proportional to the passenger flow rate. But what this lame software didn't expect was that the so-called conversion rate in the actual e-commerce marketing behavior application is not as simple as the lever principle of the wheel turning and the car moving forward. There are many uncontrollable factors, such as man-made, purchase intention and personal mood, communication relationship and so on. And the so-called Taobao conversion rate never needs to consider harmful factors: for example, ten people come to your store: two are bad reviewers, five are sure to buy, two are uncertain, 1 individual decides the result. We want to say that two bad reviewers are harmful conversion rate (negative conversion rate); Whether two uncertain people (potential demanders in the market) clinch a deal depends on marketing skills and product recognition; 1 the person whose mood determines the outcome of the transaction (there is already demand but it is not urgent, swinging the buyer); To sum up, only five customers belong to positive conversion rate. We said that we should prevent the harmful conversion rate from being bought in our store (because it will give bad reviews and blackmail). The remaining other available conversion rates are only 80%. In short, a dynamic and flexible conversion rate can not be measured by recording the flow with mechanical software. What we should pay attention to is: "the ratio of the yield of available conversion rate"