1, the makeup studio can be opened near the crowd.
Such as theaters, cinemas, parks and other places of entertainment, or near large factories and institutions, on the one hand, it can attract pedestrians, on the other hand, it is easy for customers to remember the location of the photo studio.
2. The makeup studio should be opened in a place with convenient transportation.
Open a shop near the station, or open a shop on the street 20 minutes' walk from customers. How to choose the location of the makeup studio, which side is more conducive to business needs to observe the flow of people on both sides of the road, and the side with more pedestrians is better.
3. Busy commercial street
If the studio is located in an area with frequent business activities, the turnover is bound to be high. This is the so-called "land of gold", and powerful operators generally pay a large price to buy it. On the contrary, if you open a shop in a remote place, it is difficult to increase the turnover, and the rent is cheap and lacks commercial value.
4. Places with heavy passenger flow
Generally, operators who open studios want to open stores in places with heavy passenger flow. Only by having enough people can we attract them into the store. Pedestrian street and commercial street are the best places for young people to have fun, so choosing the studio there is not the best location.
However, it must be remembered that business is not good in places with large passenger flow. If those customers come and go with a clear purpose, then these studios can't stop such customers. So when choosing what kind of street to open a shop, we should not only consider the number of customers coming and going, but also consider the nature of customers coming and going.
5, open a makeup studio to have the feeling of "making big money"
That is to say, open the studio near or even next to a famous chain store or brand store. Because these famous stores have done a lot of detailed market research before choosing a store site, opening a store next to it can not only save time and energy in inspecting the site, but also attract some customers by virtue of its brand effect.
6. Investigate the target consumer groups
If you want to run your own makeup studio, of course, you must choose a good location first. However, before the site selection, the makeup studio operators should also inspect the surrounding consumer groups and age groups. Only in this way can it be conducive to the decoration of the back studio and the choice of products.
Generally, the consumer groups of makeup studios are women with economic foundation, aged between 25 and 40, and pay great attention to their makeup. As the main consumer of makeup studios, we should build makeup studios in some office buildings and places where young girls often gather.
13, choose a stable tourist destination.
Make-up studios should not be located near some powerful cosmetics chain stores. You should know that these chain stores are very famous and have many kinds of products. Of course, customers like shopping in such stores very much, and such cosmetics stores will also provide makeup services.
In order to avoid vicious competition, makeup studios can consider opening stores in famous large beauty salons or places where clothing stores and supermarket chains are concentrated. This is a place frequented by young women and a stable source of tourists. As long as the makeup studio is well publicized, the business of opening a shop here is absolutely booming.
Matters needing attention in Hua Kai cosmetics store
When choosing a site, you must pay attention to whether there is a similar makeup studio within two kilometers, because it is not a necessity. One or two more shops covering repeat customers will greatly reduce your profit range.