Online observation method: the implementation of online observation method is mainly to use relevant software and personnel to record the activities of those who log on to the Internet. Related software can record the content clicked and browsing time when the browser logs on the network to browse the enterprise webpage;
What product pages do you like to see online? When you look at a commodity, the first thing you click on is the price, service, appearance or other people's evaluation of the commodity; Whether there is a desire to communicate with related goods and enterprises, etc.
Online experimental method? The online experiment method can be carried out through the content and form of advertising in the network. Design several different advertising contents and forms, publish them on web pages or newsgroups, and send advertisements by e-mail.
The effect of advertising can be monitored at any time by the access statistics software on the server side, can also be judged by looking at the feedback information of customers, and can also be evaluated by a special advertising evaluation agency.
Online questionnaire? The online questionnaire method requires everyone who browses its website to participate in various surveys of enterprises. Online questionnaire method can entrust a professional company. The basic structure of the questionnaire generally includes three parts, namely, the title and the description of the title, the investigation content (question) and the conclusion.
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Market research is a specific activity that connects consumers, the public sector and the market-this information is used to identify and define market marketing opportunities and problems, generate, improve and evaluate marketing activities, monitor marketing performance, and enhance the understanding of marketing process. Market research is actually a process of seeking "* * * harmony" between market and enterprise.
Market research is like a pre-marital health check. If we ignore it, we may have imbeciles. At that time, spending a lot of money on sales seemed to increase nutrition for retarded people. How much can it do? Because the concept of marketing is to meet the needs of consumers, company insiders must listen to the voices of consumers and "listen" to their voices through market research. Of course, market research information also includes entity information other than consumers.
Market research-Baidu encyclopedia entry