First, the methods and characteristics of agricultural extension
1, mass communication method?
Widely publicize the Law on Mass Communication through information and media. Information communication in mass communication has high authority, good timeliness and one-way. The media make use of the characteristics of newspapers, magazines, wall newspapers, blackboard newspapers, books, radio, television, videos, movies and the Internet to spread widely. Mass communication is flexible, which can improve the promotion effect and make farmers raise their awareness and adopt new technologies. The use of pesticides and the prevention and control of crop diseases and insect pests usually adopt the method of mass communication.
2. Collective guidance law?
Collective guidance method is a group activity with many members, which can transmit information to the predetermined target in a short time; It can make the promoters and extension objects communicate in two directions, feed back information in time, and enable farmers to really learn and master the new agricultural technology promoted. Its form can be promoted through group discussion, demonstration, short-term training and field visits. In 1990s, dry land seedling raising technology was popularized, and in 2000, autumn potato straw mulching technology was popularized. Short-term training and demonstration are adopted, and the promotion effect is excellent.
3, individual guidance method
Individual guidance method is a kind of promotion method that extension personnel discuss issues of common concern or interest through personal contact and communication with farmers and provide information and suggestions to farmers. It is characterized by strong pertinence, two-way communication and limited information transmission. Its forms include farmer visits, office visits, letter consultation and telephone consultation.