How to expand customers? The whole sales process is customer-centered. Expanding customers is one of the core competencies of salespeople, and they have developed the skills of expanding customers, but many salespeople still can't find customers. Here's how to expand customers.
How to expand customers 1 1? Make full preparations for customer visits.
In the sales industry, it is the most taboo not to be fully prepared before visiting customers. Many salespeople will pick up the phone immediately after finding the target customer or take the information at hand to find the stranger.
This method of visiting customers can basically be said to be an invalid visit, because the sales staff are not fully prepared and are likely to be rejected by customers, thus wasting valuable customer resources.
Therefore, before calling or visiting customers for the first time, you need to know the main information of customers in detail, especially their needs, and predict what questions the other party may ask in the communication process and make some answers in advance.
Sales staff can also conduct in-depth investigation and preliminary communication through telephone and other channels before contacting strange customers. In short, the more prepared they are, the higher their chances of success.
Second, create value for customers.
In fact, the success of sales means the success of creating value for customers, and customers will only pay for selling products or services if they get value.
On the other hand, valuable cooperation can be sustained, that is, after the initial cooperation is reached, it does not mean that the customer is your long-term customer. If the value is not realized, customers will naturally stop cooperating and turn to partners who can get more value.
At present, the homogenization of products is serious, and salespeople need to take products as the basic carrier to provide customers with more valuable and personalized things. When customers agree with the value you have created for them, and even think that it is irreplaceable, customers will rely on your company's products and will be willing to cooperate for a long time.
Third, customer recommendation.
Maintain the relationship with existing customers, existing customers will become a bridge and bring you a batch of new customer resources. If existing customers can help introduce other customers, the effect will be much higher than that of sales staff, because customers are more willing to trust the evaluation of customers who have used your products.
If you want customers to help you recommend customers, you can start from the point of interest and let your customers enjoy certain benefits. For example, customers who help to recommend customers can get rebates, or give some preferential policies to get greater discounts when purchasing products or services. In other words, the sales staff should have a good relationship with the person in charge directly, so it will not be too difficult to expand customers.
Fourth, the big data expansion platform
With the continuous development of technology, customer acquisition tools backed by big data analysis have been welcomed by business people in recent years. Big data collection platform can not only provide a lot of accurate and effective customer information, but also save the time for sales staff to find customers, so that they can focus on customer needs and improve work efficiency.
abstract
If you want to expand your business better, you must first strike while the iron is hot, grasp the customer attributes of this industry, and clearly control the industry demand. Secondly, with the help of the empowerment of professional customer development platforms, you can do a good job in customer word-of-mouth marketing through quality services, so as to really do a good job in business and expand customers.
How to expand the acquaintance introduction of customer 2?
Let friends and relatives around you introduce customers, and the success rate of introducing customers through acquaintances is relatively high. Customers' trust in you is generally higher, and business dealings will be smoother.
Local forums or other similar channels to find customer sources.
Leave a QR code or contact number for general recruitment or corporate promotion. Active addition, these pass rates are relatively high.
Push.
That is to say, send relevant business cards and leaflets, and set a target one by one. This kind of early stage is hard, but it can accumulate a certain number of tourists.
Friends circle promotion.
Edit the circle of friends and let people around you help forward it. You can also have a small lottery or a gift from the public to help you forward it spontaneously.
Add wechat group.
Pull into the WeChat group through purchasing or friends around you and then add WeChat one by one. One disadvantage is that you may not pass the friend authentication.
Do your own outdoor publicity.
Do outdoor advertising to let customers find you. A lot of capital investment is needed in the early stage. But taking the initiative to find your customers, most of them are effective network resources.
Participate in various activities.
For example, some exhibitions can be attended by exhibitions of all industries. Sometimes it is not necessarily impossible to accumulate customers across banks. Send information at the exhibition or interview directly.
How to develop customers more efficiently?
1. Do everything possible to arouse the curiosity of customers.
When establishing contact with customers, arousing customers' curiosity is the best way. Sometimes the salesman's direct and blunt expression will make the customer very tired. When customers are attracted by your products, they will have a strong interest in your products. At this time, the sales will be half finished.
The significance of curiosity in sales is that seemingly impossible things become reality, so customers become curious, customers become curious, and they are also interested in the use value of products. After your guidance, customers will definitely choose your products.
2. Schedule 1 hour every day.
Signing a bill, like anything else, requires discipline.
Signing the bill can always be postponed, and you are always waiting for a more favorable day. In fact, the timing of signing a bill will never be the most appropriate time.
3. Make as many phone calls as possible
Never forget to take the time to define your target market accurately before looking for customers. In this way, the person who communicates with you by phone will be the person who is most likely to become your customer in the market.
If you only call the people who are most likely to become customers, then you have reached the potential customers who are most likely to buy your products or services. Make as many phone calls as possible within this hour.
4. Keep the phone short.
The purpose of calling is to invite parents to our home, which is elaborated in the White Paper on Basic Knowledge and Skills of Educational Consultants. You can't sign the bill on the phone, and you certainly don't want to bargain on the phone.
The phone call should last for about 3 minutes. You should focus on introducing yourself, your products and understanding each other's needs, so that you can give them a good reason to spend precious time talking with you.
The most important thing is not to forget the specific time of the other party's visit.
5. Prepare a list before calling.
If you don't prepare the list in advance, you will have to spend most of your time looking for the name you need.
You will always be busy, always feel that you are working hard, but you haven't made a few calls.
Therefore, you should always prepare a list of customers that can be used for one month at hand.