What are the investment rules for the Tmall warm spring season in 2022?
1. Merchants and commodities participating in this activity must comply with the Basic Rules for Marketing Access of Tmall Merchants and these investment rules.
Among them, the merchants of Tmall International Platform * (marked with "*" for details, please refer to the explanation of terms in these Rules, the same below) must also comply with the benchmark rules of Tmall international marketing activities.
Second, the business access rules
1. This activity is for Tmall platform merchants and Tmall international platform merchants.
2. Since this activity is a theme activity and resources are limited, in order to ensure consumers' high-quality activity experience, the invitation system is preferred.
According to the overall strategy of this event, Tmall will choose the best merchants to register and tilt the industry categories or merchants that are more in line with the theme of the event.
The above-mentioned optimization conditions include the suitability of theme broadcast, brand awareness, consumer preference, discount intensity, product sales, store type and turnover, store opening time, honest business record and other store operations.
At the same time, in order to ensure the fairness, security and consumer rights of platform transactions, Tmall will review registered businesses and products in combination with the current and past integrity and compliance operations of businesses, and can formally participate in the activities only after passing the review.
If the registered merchants have problems in good faith management such as false transactions in the marketing activities or daily operations organized by Tmall or Tmall International Platform, they will not be able to participate in the activities.
3. The choice between Tmall and merchants is two-way. Before reaching an agreement, either party has the right to decide whether to cooperate with the other party.
Invited merchants have the right to decide whether to sign up for this activity. Merchants sign up for this activity without any charge.
Third, the commodity access rules
1, commodity price requirements
1) The sales price of the participating commodities ("the active commodities") shall be filled in by the merchants themselves in the price declaration system during the commodity registration period. Please pay attention to the registration time of the goods. If it expires, the declaration entrance will be closed.
2) Merchants should also abide by the platform rules such as Tmall Commodity Price Management Specification and relevant national laws and regulations on commodity price information release, preferential promotion price expression, price comparison, and no deliberate advance price increase for promotion.
2, commodity quality requirements
The quality of registered goods must be competitive, and the quality of goods should follow the "Commodity Quality" rule in the Basic Rules for Marketing Access of Tmall Merchants.
3. The number of active commodities that merchants can declare will be reasonably distributed according to factors such as the sales of active commodities when merchants participated in Tmall's large-scale marketing activities in the past. The specific quantity that can be declared shall be subject to the display on the commodity declaration page.
Fourth, the requirements for postage.
Merchants should provide postal services to the receiving places of movable goods in China (excluding Hongkong, China, Macau, China and Taiwan Province Province, China) and handle special circumstances.
Verb (abbreviation for verb) delivery requirements
Tmall and Tmall International merchants shall comply with the delivery time/logistics update time requirements of Tmall and Tmall International corresponding platforms respectively.
Otherwise, the platform will handle it according to the "delayed delivery" rule in Tmall Logistics Timeliness Management Specification/Tmall International Terms of Service Rules.
VI. Other investment requirements
1. According to Tmall's seven-day return service rule, live parts should be returned for seven days without reason. Tmall international platform products provide seven-day unreasonable return service according to the "seven-day unreasonable return" specification of Tmall international platform.
2. Activity goods can participate in the same period of poly-cost-effective, but the sales price of the activity and the price of poly-cost-effective goods must be consistent;
When the two are inconsistent, in order to ensure the legitimate rights and interests of consumers and good user experience, the poly-cost-effective system will be cancelled, and merchants can modify the price and reissue it themselves.
At the same time, participate in cost-effective products, please follow the rules of cost-effective activities.
3. Merchants of Tmall International Platform should also comply with other requirements of Tmall International Platform.