I understand that the main body refers to the narrow sense of clothing wholesale market and clothing retail. The judgment of the subject is correct. Because the clothing market is really in the sunset industry, both stalls and physical stores have become saturated. Don't people wear new clothes? They will.
High, middle and low-end consumer groups have different purchasing needs and efforts. Clothing manufacturers also have high, middle and low grades. Even if all factories control the production quantity, the surplus clothing accumulated every year is enough for the whole country to wear for several years. This is the manufacturer's saturation surplus, which leads to the output saturation surplus.
Wholesalers continue the inertia of upstream manufacturers, and the clothes they sell are saturated. Even if wholesalers control goods and reduce purchases, there will still be surplus, because there are too many similar products on the market. Downstream of the wholesaler, the retailer selectively saturates the purchase.
For example, in the past, retailers took 200 T-shirts from wholesaler A, but now they take 20 from three wholesalers in ABC, so retailers may not be able to sell out 60. Then wholesaler A now only sells 20 pieces, and the price war has hit the bottom line. The money he earned has paid the rent and labor, and he did it for nothing. This example is the current situation of the clothing market, and it is enough to prove that the era of big reshuffle is coming.
Can you enter the clothing industry by online shopping and live broadcast? Can only say that there is no advantage. Individuals, network celebrities, manufacturers, and three live selling groups are strangling a piece of Red Sea, which is too deep. Therefore, @ Wuhan WH Li Ge's point of view is to enter the clothing market cautiously, and the traditional model has already made this market enter the sunset.
What does the sunset mean? It is the sun that goes down the mountain. When it goes down the mountain, there will be no sun. Without the sun, there will be electric lights. If you have no clothes, what can you hide to keep warm? So there is no sunset industry.
And the data of these years show that consumption has increased. Why did it increase? Do you still feel that business is not good? Only a little. He either bought it in your shop or bought it elsewhere. If you didn't buy it elsewhere, you bought it further away. In other words, the channels are too scattered, and there is not much water in each channel, and no one who survives is nourished.
I am a wholesale entity. Let me talk about my new view. What channels are there now? E-commerce, live broadcast, entity, I personally think entity is the best operation now, but it needs a mental platform to bring terminal stores and manufacturers together, support each other, reduce their respective expenses, keep the sales price at a reasonable profit, and then provide good service like Japanese stores, so as to survive and not be so sad as it is now.
Trinity, the product is bone, the service is flesh, and the model is wedding dress. Not bad.
what do you think?
Personally, I think there is still a lot of room for development in the clothing industry. As long as it has characteristics, competitiveness, individuality, brand and reputation, there are still good investment and development opportunities.
The industrial chain of the clothing market is not short. From both ends of production and sales, starting at any time is called the starting point, and there is no end.
The author is an insider and has been in business for decades. To tell the truth, this industry is indeed a sunset industry.
But, however, there is a saying that there are only fallen enterprises and no fallen industries.
Take the Ke Qiao market as an example. I have a few friends who run stalls, and their business is still booming. The reason is:
First, domestic customers are not affected by foreign trade;
Second, they keep up with the pace of e-commerce and network celebrities. They prepared a lot of products close to customers in advance and ordered them on demand. The next day, whether it is Hangzhou or Guangzhou, they will definitely arrive to ensure the ready-to-wear delivery of e-commerce and online celebrities;
Third, and most importantly, they analyze and judge the market. They often go to Korea and Japan to investigate fashion trends. When they come back, they will add their own ideas and are willing to invest in developing fabrics with various popular colors or patterns and recommend them to their guests.
To sum up, three points are the basis of their success.
So, if you have made up your mind to enter this industry, come in. You can be a master if you suffer a little!
Ben pao ba Sao nian
Now the competition in every industry is fierce, especially in the clothing industry. But there is still room for survival in every line, depending on your own positioning. In fact, as long as you choose the right products and places, I think you should still have your own living space.
It is best for entrepreneurs to have 3-5 years of experience in an industry and become a sales director before starting a business.
Entrepreneurs without industry experience either have the same sense of inferiority and fear of difficulties as you, feel that the market is saturated and there is nowhere to start, or have arrogance, and feel that they can subvert the whole industry, and then step on the pit that their predecessors have stepped on and leave.
People always have to wear clothes. Therefore, the clothing industry is not a sunset industry. Clothing industry is a highly competitive industry.
20 19 Four Fortune 500 enterprises. TJX has an operating income of $39 billion. Nike has an operating income of $36.4 billion. Inditex (zara's parent company), $30.7 billion. Adidas, $25.9 billion.
If the clothing industry is really saturated, how can enterprises enter the world's top 500?
The key is whether you can find a suitable market segment to meet the needs of the market segment.
It's a little partial. Nowadays, in the network era, there are very few price difference businesses done by information asymmetry. The clothing business is saturated, so what is not saturated? I think there is no unsaturated existing industry except the primary productivity of scientific and technological innovation! So that's why you don't do business? Of course not. Stock competition is the normal state of modern business, which can be improved by building brand influence and improving service awareness. Food, clothing, housing and transportation will never be saturated!
won't.