Blog marketing is a marketing activity that contacts bloggers and visitors through blog websites or blog forums, and uses bloggers' personal knowledge, interests and life experiences to spread commodity information.
To understand what blog marketing is, we must first know what blog is. Formerly known as Weblog, it consists of two words: web and blog. The English word is blog (short for weblog), which literally means online diary. Later, people who like new nouns deliberately changed the pronunciation of this word and read it as weblog. Therefore, the word blog was coined.
Blog is an online diary, which is usually open. You can publish your own online diary or read other people's online diaries, so blog can be understood as a kind of enjoyment of personal thoughts, opinions and knowledge on the internet. It can be seen that blogs have the basic characteristics of knowledge, autonomy and enjoyment. It is this nature of blog that determines that blog marketing is a personal knowledge resource based on expression including thoughts and experiences, and it transmits information through the network. Blog marketing is a tool to develop online marketing with blog as an online application form. Companies, enterprises or individuals use blog, a network interactive platform, to publish and update relevant profiles and information of enterprises, companies or individuals, and pay attention to and respond to customers' related questions and inquiries on the platform in time. Through a powerful blog platform, enterprises or companies can get the top position of search engines for free, thus achieving the marketing means of publicity.
Concepts related to blog marketing include enterprise blog, professional blog and marketing blog. These are also described from the perspective of specific application of blogs, mainly distinguishing those personal blogs whose content is out of personal interest or even personal privacy. In fact, no matter whether it is called a corporate blog or a marketing blog, generally speaking, blogging is a personal behavior (of course, it does not rule out the possibility that a company collectively writes the same blog theme), but the content and starting point are different: both corporate blogs and marketing blogs have a clear corporate marketing purpose, and blog articles will more or less have the color of corporate marketing.