1. Good brand positioning: Helen Xizi is a brand owned by Helen International, positioning in the middle and high end. It brings together design elites from Italy, Hong Kong and Chinese mainland, and combines international fashion and trend elements with oriental culture, with the mission of "let every woman find her own fashion". This positioning not only reflects the brand's high-end, but also meets the consumer's demand for fashion and personalization.
2. Good product quality: The product quality of Helen's calligraphy is also very good. The brand pays attention to the control of product design, materials and workmanship. Every product goes through a strict quality inspection process to ensure that the product quality meets the requirements of the brand. The brand also actively adopts environmentally friendly materials to protect consumers' health and environmental sustainability.