What is the channel specialist of real estate marketing consultant co., ltd?

Channel specialist is a position role in company marketing. Simply put, it generally means that companies need to establish different sales and agency channels for their product promotion time. Channel specialists need to go to designated areas to find some industry agents related to their own products and establish such communication and agency relationships. Channel specialist generally refers to the liaison of agents or large direct customers, and also belongs to the category of generalized sales. Take real estate as an example, that is, selling houses and contacting customers, suppliers and construction companies.

The work content of the channel specialist varies from enterprise to enterprise, but it is similar. The main responsibility of the channel specialist is to develop the sales channels of the products sold by the company and maintain the relationship network between new and old customers. Details are as follows:

1, do market research on similar products in the market to be developed, such as brand, price and packaging, make analysis and comparison, and prepare market reports.

2. Compare the quality, price and packaging of the products sold by the company with those of similar products, and formulate a reasonable market entry price.

3. Develop the market and find sales channels: agents, franchisees, agents, etc.

4. Timely delivery and collection of customer orders.

5, customer maintenance and regular visits and after-sales service and consulting work.

6. Summarize the sales situation, analyze the reasons for improvement and implement it.

7, inventory and suggestions for product increase or decrease.

8. Organize and submit relevant Zhou Yue reports.

9. Provide event marketing plan and support for dealers in the managed area.