1, sales management: CRM system can help enterprises manage the sales process, including lead follow-up, sales opportunity management, quotation and order management. At the same time, it can also automatically generate sales reports to help enterprises make sales forecasts and performance analysis.
2. Marketing: CRM system can help enterprises make marketing plans, and implement and monitor them. Common marketing functions include email marketing, social media marketing and search engine marketing.
3. Customer service: CRM system can help enterprises provide high-quality customer service, including customer complaint handling, online support and customer satisfaction survey. Through these services, enterprises can improve customer loyalty and reputation.
4. Analysis report: CRM system can help enterprises analyze data and generate reports, such as sales report, customer behavior analysis and market trend analysis. These analyses and reports can help enterprises better understand the market and customer needs.
5. Customer information management: CRM system can help enterprises integrate and manage customer information, including basic customer information, transaction records, communication history, customer feedback, etc. Through these data, enterprises can better understand customer needs and optimize service and marketing strategies.