The earliest definition of culture comes from British cultural anthropologist Taylor, who believes that culture refers to the complex whole of knowledge, belief, art, law, morality, customs and other abilities and habits acquired by human beings as members of society. Before the emergence of cross-cultural management, the study of similarities and differences between cultures was limited to cultural anthropologists. In the business world, although people have realized the correlation between cultural environment and enterprise decision-making, in the domestic business environment, few enterprises take it as the main factor, and management scholars pay little attention to cultural research. However, the trend of economic globalization promotes the understanding of the relationship between culture and management and its importance in business and management circles. Different countries look at time in different ways. In some countries, it is not so important what people have achieved in the past, but more important to know what they have planned for the future, while in other countries, the opposite is true. These are cultural differences, which will have a great impact on the company's activities. In some cultures, time is considered to move forward in a straight line with the series of different events, while in other cultures, time is considered to be a circular movement of the past, present and future, which leads to great differences in views on strategy, investment, domestic talent training and talent introduction when making plans.
Attitude towards the environment. Important cultural differences can also be found in the attitude towards the environment. From the impact on business activities, the internal control culture advocates focusing on what we are good at; External control culture advocates adapting to customers' requirements. Trompenas, on the basis of comparing the differences, put forward the method of how the two opposites in each dimension move towards harmony, and summarized it into specific management skills and management skills. Tronnes' research shows that the influence of culture on enterprise management is extensive, concrete and profound. It not only affects the sales of products, but also affects a series of activities such as organizational structure, decision-making mode, leadership style, management technology application, information communication and so on.