What exactly is a product manager?

What exactly is the position of product manager? What is his main duty? A new product manager, even a senior product manager, will be more or less confused about this position. Martin Eriksson, senior product manager and chief product officer of Covestor, an online investment management company, published an article "What is a product manager? , gave me an understanding of the position of product manager. I often ask product managers what their positions are and what their responsibilities are. How to train product managers? Marty Cagan's book "Inspiration" (Chinese name "Revelation") once described the position of "product manager" in this way: looking for valuable, available and reasonable products. Similarly, I think the product manager is the intersection of business, technology and user experience. A good product manager must have at least one working experience, have enthusiasm for all three positions, and have good friendship with practitioners in all three occupations. Business: The product manager is a business post at first, whose main responsibility is to maximize the commercial value of products. Product managers should concentrate on product optimization wholeheartedly, so as to achieve business goals and get the maximum return on investment. Technology: It is meaningless to define a product if even the product manager doesn't know how to build it. This does not require the product manager to be able to write code, but understanding the technology and, most importantly, knowing the direction of efforts is very important for making the right decision. This is even more important in agile development, because the product manager is the person who spends the most time with the development team. User experience: This is the last but equally important item. The product manager represents the voice of users in the company, and he must pay attention to the user experience of products. This requires product managers to jump out of the team, test products as users, talk to users and get first-hand feedback-especially the product managers of startups. What exactly is the responsibility of a product manager? Why do product managers need to master so many skills? Because the roles themselves are too broad and diverse, product managers use these skills every day. First of all, set a goal for the product, which requires you to repeatedly study the market, customers and their problems you are trying to solve. You must be able to digest a huge amount of information-feedback from customers, quantitative data generated by network analysis, research reports, market trends and statistics-and you must understand all the information about the product market and customers and integrate all the information with innovative thinking to help define the products to be developed. Once the product definition is determined, you should promote it in the team quickly. If the business team and the development team are not enthusiastic about the product, it means that your definition of the product is unsuccessful, because the success of you and the product depends on the understanding of each member of the team, at least you have some enthusiasm for it. Then, you will start this project. You should make a feasible plan first. Step-by-step circuit diagram and iterative development method can help you gradually complete the final product goal. At this time, your team will devote themselves to better design, better coding and provide better solutions for customers. In the next days of cooperation with the development team, as the owner of the product, we should face it seriously. Constantly define and iterate products; Solve problems as soon as they appear; Manage all transactions more closely to ensure that products can be completed on time. After the product is finally made, you need to spend a few days to pay attention to the data again-observe how users use the product, go out and talk to users about the product, and always pay attention. Does the product solve the right problem? Does the user own the product? Are they willing to pay for the product? Then redesign the new product according to the same process. This is not a waterfall development process-you don't make products step by step, but you prepare a variety of products and many features of products at one time and turn strategy into tactics in an instant. Sounds difficult? Admittedly, this is a very hard work, but it also contains a lot of fun and achievements. You defined the basic attributes of the product, designed solutions for customers' problems, cooperated with all members of the team, and played an important role in the success of the product. (Translation /CSDN Chen Qiuge)