Tools: Dell K550, win 1 1, baidu promotion backstage.
1, first you have to enter the background login page. You can enter the background login page at the "Customer Login" port in official website, baidu promotion, or you can save this page and click Favorites to open it directly next time. Of course, if you can remember the login domain name, you can also go directly to the website and enter the Baidu background login page.
2. Enter the homepage of baidu promotion, including introduction, search promotion and online alliance promotion. Click "Search Promotion" directly to enter the homepage of Baidu search promotion.
3. Click Promotion Management to enter the search promotion operation page. At this time, you can simply understand the account structure of the operation page and see what factors and settings are included in each level.
4. After understanding the account structure, you need to start step 1 to establish the promotion plan. A promotion account can set up at most 100 promotion schemes, and you can name the promotion schemes according to your company's business, promoted products and company characteristics, such as brand words, common words, business words, core words, crowd words, activity words, keywords and competing products.
5. According to the products to be promoted by the company and the target area to be covered, the setting of the promotion area has been accurate to prefecture-level cities, which will be more accurate for selecting customers and advertising.
6. Set the sending time flexibly according to the nature of business promotion and the working hours of customer service. It can be sent only on weekdays, only on weekends, and can be customized for 0-24 hours.
7. After establishing the plan and other settings, you can start to create new units, which are part of the plan. A plan can create 65,438+0,000 units. You can name the company according to the part of speech and main business of the keyword, and you can set the unit bidding and unit negation in the company.
8. After creating the unit, we should start writing ideas. Creativity is the advertisement we usually see in Baidu search, which has a title, a description and a display website. The title cannot exceed 25 Chinese characters, and the description of 1 and the description of 2 cannot exceed 40 Chinese characters. The title and description of the idea can be added with wildcards or broken sentences according to the needs of promotion.
9. Additional creativity is a supplement to ordinary creativity. In order to make advertising creativity more attractive or provide more information for search users, it includes sub-chain, promotion phone, promotion App, business bridge mobile consultation and webpage callback.
10, which is the most critical operation. If there are no keywords in the account, the idea cannot be displayed and the promotion plan will not take effect. So it's important to add keywords. You can search and add manually with the help of the keyword adding tool in the background, or you can add manually according to the main business.
1 1. After the Baidu search plan is launched, you can open free Baidu statistics to monitor and track traffic and visitor behavior. With the help of Baidu statistics, Baidu search promotion plan can be well operated and adjusted.