Corporate brochure is a propaganda tool to show corporate brands, products, services and brand culture, and is a necessary preparation for promotion and marketing activities. The following are suggestions on planning the contents of the company brochure:
1. Company introduction: In many cases, the brochure usually begins with the introduction of the company itself, which helps the audience to understand the company's history, business areas and core values. You can provide the company's characteristics, positioning and background.
2. Product or service introduction: For products or services with long and complicated brochures, it is necessary to explain the key points with simple and easy-to-understand story narration. Perfume, for example, has two functions: smell and emotional expression, and is essentially selling emotions. When introducing products/services, it is best to clearly show the advantages from three aspects: advantages, customer needs and solutions.
3. Core competitiveness: clearly highlight the completely different differences, uniqueness and core competitiveness between enterprises and other enterprises. Specifically, it is necessary to form a rapid response in all aspects, a leading market advantage and a clear strategy.
4. References:
The recommendation, authorization and honorary certificate, media exposure and speech announcement of successful customers or former partners are of great benefit to the promotion of corporate visibility. In addition, the company's leading position in industry case introduction and data statistics can better strengthen the company image.
5. Invitation to Action: At the end of the brochure, call on the audience to take specific actions, such as contacting the company, consulting the payment view, purchasing products and booking services. Marketers should provide readers with feasible and less risky interactive content presentation, which is conducive to the transformation to classified demand retention strategy.
In short, a successful corporate brochure must always focus on the company's brand, products, services and culture, and at the same time focus on highlighting the core competitiveness of the enterprise and providing practical solutions for the audience, and appropriately add pictures and photos suitable for the target audience, so as to encourage customers to naturally generate "fair price trust" and achieve the purpose of high-quality promotional activities.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.