1 means to let users use it for free first, and then start charging after getting used to it.
2. I want to tap the subsequent commercial value, and I want to formulate the pricing strategy according to the needs of strategic development. The main purpose is to occupy the market first and then gain profits in the market.
The most common form of realization is that the website will launch some free mailboxes, serial numbers, members and so on in order to promote its rapid occupation of the market. Free pricing strategy refers to providing some free products to target consumers in order to achieve the role of promotion and publicity. Often used in network marketing, usually these products are extremely low-cost or information and resource products for enterprises.
Extended data:
Free pricing strategy is a common marketing strategy in online marketing. Other online pricing strategies are as follows:
1. The low-price strategy is to sell through the Internet, which is lower than the traditional sales channels, so the online sales price is generally lower than the mass market price.
2. Personalized customized production pricing strategy Personalized customized production pricing strategy is to help consumers choose to configure or design personalized products that can meet their own needs, and at the same time bear the price costs that they are willing to pay on the basis of customized production.
3. Use pricing strategy The so-called use pricing means that customers can directly use a company's products after registering through the Internet, and customers only need to pay according to the number of uses, instead of buying the products completely.
4. Discount pricing strategy In order to encourage consumers to buy more products of this enterprise, quantity discount strategy can be adopted; In order to encourage consumers to pay on time or in advance, cash discount strategy can be adopted; In order to encourage middlemen to buy goods in the off-season or consumers to buy goods in the off-season, seasonal discount strategy can also be adopted.
5. Auction pricing strategy Online auction is a rapidly developing field and the most market-oriented and reasonable way. With the expansion of the Internet market, more and more products will be auctioned through the Internet.
6. Reputation pricing strategy In the early stage of the development of online marketing, consumers still have many doubts about online shopping and ordering, such as whether the quality of goods ordered online can be guaranteed and whether the goods can be delivered in time.