Many small and medium-sized APP companies and even individuals have also mobilized the brains of industry apps; In fact, the industry apps produced by these so-called professional companies are not real industry apps at all; Many of them pretend to be corporate apps. When customers choose, they must see clearly whether it is an industry APP or an enterprise app. So what is the difference between enterprise APP and industry APP? The vast majority of investors are not aware of the significant differences between the two, but several major differences given by mobile Internet experts.
First, the main contents presented by the two are different. The enterprise APP mainly presents the news, trends and products of the enterprise, and the industry APP should focus on the enterprises, products, industry information and exhibitions of the industry.
Second, the user groups who download and use the APP are different, and the users of the enterprise APP are mainly their own customers; The industry APP should be downloaded and used by all users in the whole industry.
Thirdly, in terms of profitability, enterprise APP mainly solves market functions such as corporate image display, customer communication and product promotion, and cannot be used for profitability, while industry APP can be used for investors to start businesses on the mobile Internet, and can attract a large number of users through industry consultation, supply and demand information, e-commerce and other functions, thus winning the favor of advertisers or other partners and realizing profitability.
Other features
Query function: product query is the most basic function that this platform should have.
Search function: it is difficult to find the information users need simply by classification, so an industry APP must have a powerful search function.
Information capture function: Qualified mobile APP suppliers will solve this problem through technical means such as information capture, reducing the maintenance workload of customers and manpower input.
Custom column function: a high-quality native APP should set custom functions for customers in advance without taking this right and technology into its own hands.
Open interface for accessing advertising platforms: truly qualified industry apps will provide better interfaces for demanders, help demanders to better join advertising alliance and introduce advertisers, thus generating advertising revenue.
Membership management system: Eligible industry apps will provide member management, member services and other related functions.
Subscription function: this is also a function setting to solve the massive information in the industry. Conditional industry apps should preset this function to enhance the user experience.
Content contribution function: contribute all aspects of the industry in the APP, and optimize auxiliary columns and information.
Social sharing function: A responsible APP developer will add many promotional functions to the product, such as sharing the information in the APP to social platforms such as WeChat friends circle and Weibo.
Recognize the difference between enterprise APP and industry APP. At present, most mobile Internet providers can only make enterprise apps for customers, only serving a single enterprise and its customers, and their technical threshold is far lower than that of industry apps serving multiple enterprises and all customers in the whole industry. Therefore, some unscrupulous suppliers cheat investors by adding a single function or only modifying the product name of enterprise APP after receiving customers' demand for industry APP.