It is obvious to choose brand doors and windows for joining doors and windows, followed by product quality, high-quality door and window materials and workmanship, and then after-sales service and joining policy conditions. Different door and window enterprises have different marketing models for different door and window markets, which should be considered according to their own actual conditions. If conditions permit, it is recommended to choose high-end door and window brands.
In the first half of 20 17, the GDP growth rate of China was basically 6.7%, of which the secondary industry increased by 6. 1%. The property market is booming in the whole country under the policy of "loosening inventory", and the development of the door and window industry has ushered in a new opportunity under the influence of the property market policy and the policy of opening the second child. However, under the background of China's industrial structure adjustment and optimization, the door and window industry is facing both opportunities and major challenges of industrial upgrading and standardized development.
A social survey of Meijia Jing Shun doors and windows, a brand owned by Foshan Jing Shun Doors and Windows Technology Co., Ltd., found that:
In Europe and America, aluminum alloy has become the most widely used metal material except steel in modern buildings because of its excellent metal properties. Aluminum alloy doors and windows are the largest metal doors and windows, which are regulated by strict energy-saving regulations and industry standards. From profiles to finished products to installation, there are strict standards and controls to ensure the best products and services for users.
In China, although aluminum alloy doors and windows have experienced more than 20 years of development, they have not established a benign development mechanism for the door and window industry.
Although the market share of aluminum alloy doors and windows in China accounts for 55%, plastic steel doors and windows account for 35%, and others account for about 10%. Aluminum alloy doors and windows have an absolute advantage, but they have not yet formed a brand scale. They are in a state of "no standard, no brand and no service", and they are still in a situation where local forces are divided and fish and shrimp are fighting. At present, there are more than 30,000 door and window factories in China, but there are no more than 10 national finished door and window brands with relatively high reputation.
Foshan Jing Shun Doors and Windows Technology Co., Ltd. analyzed that:
Faced with the current consumption upgrading, industrial upgrading, and the vigorous development of the door and window home improvement market, it is time for door and window enterprises to accelerate the reform and reshuffle. Under the attack of the overall transformation and upgrading of the door and window industry and local door and window factories, the development of traditional profile wholesalers and processors is becoming more and more difficult;
Although regional door and window factories have mushroomed, they are constrained by bottlenecks such as capital, geography and talents in the development process, resulting in low turnover and little influence, making it difficult to become stronger and bigger;
Limited by geography, scale and turnover, it is difficult to integrate complete industrial chain resources and lack bargaining power, which leads to high transaction cost and lack of market competitiveness in cooperative procurement;
Moreover, there is no systematic brand planning and building ability, no perfect scientific management system and service ability, and no comprehensive marketing ability, which leads to insufficient profitability, poor market risk resistance and weak development potential.
When the industry is in pain, it is imperative to speed up the reshuffle of the door and window industry. Under the rule of "survival of the fittest", a number of regional door and window factories that can adapt to the pace of the times will stand out, while a number of regional door and window factories that are stagnant, do not think about innovation and cannot keep up with the pace of the times will also fall in a pool of blood before dawn.
In the face of the first-line finished door and window brands, where should local door and window factories, local door and window processing workshops and third-and fourth-line profile wholesalers go?
Foshan Jing Shun Door and Window Technology Co., Ltd. is a standard overall solution export service provider for the development/transformation and upgrading of small and medium-sized door and window enterprises, specializing in the integration and research of upstream and downstream resources in the door and window industry, engaging in the research and development, production and marketing of door and window systems, building a resource sharing platform with the brand of "Meijia Jing Shun" as the link, focusing on the mode of * * * sharing with partners and equity, and striving for development.
Meijia Jing Shun doors and windows are committed to building a harmonious aesthetic scene of "beautiful homeland, beautiful scenery and harmony between heaven and earth". Meijia Jing Shun takes "purity and single-mindedness" as the internal driving force, which can be traced back to the saying in Shangshu Dayu Mo that "the human heart is only at risk, the heart is only at weakness, and the essence is only at perfection." They always insist on starting from the essence and development trend of aluminum alloy door and window industry, and are committed to promoting the healthy development of aluminum alloy door and window industry, helping small and medium-sized door and window enterprises to develop, and providing consumers with "assured" aluminum alloy door and window products. If you want to know more about doors and windows of Meijia Jing Shun, please leave a message or a private letter, and we will provide you with real information for free.
Foshan Jing Shun Door and Window Technology Co., Ltd. is a resource-based door and window enterprise, which is well versed in the current situation of the industry, leads the trend of doors and windows, and deeply understands the needs of the market and consumers. It is believed that regional door and window factories, local door and window processing workshops and third-and fourth-line profile wholesalers must make great efforts in the following four aspects if they want to win a place in golden decade where finished doors and windows are developed:
First, products are the foundation.
Without good products, everything is zero. In recent years, Internet thinking has prevailed and marketing has been over-amplified, leading some people to ignore the value of the product itself. Shunjing people in the United States and Canada firmly believe that products are the key to the survival of an enterprise. In the eyes of people in the United States and Canada, the product is "1", and everything else is "0". If 1 does not exist, everything else is meaningless and worthless.
To develop a brand, we must attach importance to product research and development, product manufacturing, realize modern production management, reduce costs and improve quality.
"Give me a fulcrum, and I can pry up the whole earth" is a famous saying of Archimedes, an ancient Greek, while people in beautiful families think that "products are that fulcrum".
Second, the system doors and windows are the direction and future.
Doors and windows are not simply assembled, but the overall performance is improved.
In Europe and America, doors and windows are not simply reflected in appearance, but the best performance of overall performance. They not only meet the requirements of ventilation and lighting, but also regard them as an indispensable part of the house and the soul of the house. In addition, we should also consider: water tightness, air tightness, wind pressure resistance, mechanical strength, heat insulation, sound insulation, theft prevention, sun shading, weather resistance and so on. , we must also consider a series of important functions, such as the principles of human engineering mechanics, operating feel and so on.
-This is the system doors and windows!
On the other hand, the door and window market in China has developed for more than 20 years, but it is still dominated by profiles. Enterprises don't really develop and manufacture systematic doors and windows, but wholesale profiles to agents in an extremely simple form. The agent is a product that is developed offline and finally put into the market after simple assembly.
Without the promotion of large enterprises and abundant funds, relying too much on the power of terminal simple processing, it is impossible for China's aluminum alloy doors and windows to enter the era of system doors and windows.
This is both an opportunity and a challenge!
Meijia Jing Shun saw both the crux of the problem and the opportunity. Doors and windows are non-standard customized products, and because the doors and windows are large and the glass is fragile, the door and window factory is innovatively put forward to shorten the service radius and delivery cycle and better meet the individualized needs of regional differentiation.
Meijia Jing Shun is located in Sanshui District, Foshan City. Relying on the powerful investor Yonglong Aluminum and the well-known domestic finished door and window brands, Foshan has the largest and most comprehensive door and window industrial chain cluster resources in China, creating a resource integration platform, cooperating with regional door and window factories with an open mind, taking the door and window industrial chain as the starting point, forming a "horizontal integration" business model, cooperating with the upstream and downstream of the industrial chain, and vertically integrating the resource institutions of stakeholders. Form the same interests, enjoy industrial chain resources, mature management system and professional production process. And make every effort to create "system doors and windows", so that partners can grow rapidly and change qualitatively in a short period of time!
If you want to know more about doors and windows of Meijia Jing Shun, please leave a message or a private letter, and we will provide you with real information for free.
Third, the door and window industry has great potential, and the sales channels need to be deepened.
There is a saying in the marketing circle that "he who gets the channel gets the world"
If door and window enterprises want to stand out, they must attach importance to channel and brand building, and leap from regional brands and industry brands to mass brands.
At present, the development of door and window enterprises is relatively backward compared with other home furnishing industries such as cabinets, wardrobes, floors and furniture. Although the door and window industry has developed for many years, it is not fully mature and is still in the rising period of development. Its development is now characterized by small coverage and imperfect channels;
Insufficient innovation and immature products;
There are many enterprises, but the output value of a single enterprise is low;
The products are relatively concentrated, and the annual output value of a single door and window enterprise still accounts for a small proportion.
In the aluminum alloy door and window industry, there are few enterprises whose annual output value exceeds 1 100 million yuan, and the market share occupied by a single enterprise is even smaller. It can be seen that there is no real big brand or national brand in the door and window industry, because the franchised enterprises are all regional brands and even small workshop enterprises. At the same time, in the channel construction of door and window industry, the channel layout of most enterprises is not perfect, or there are relatively few outlets. There are more than 2,800 counties in China, and most areas are still vacant, especially the lack of brand doors and windows. At present, there are not many door and window enterprises with 200 outlets or specialty stores in China, and most enterprises have less than 200 online stores or specialty stores, which do not really cover most parts of the country. Therefore, if door and window enterprises want to be big, they still need to constantly improve their competitiveness, increase brand building, and vigorously expand and improve their business outlets and deep-rooted channels.
Meijia Jing Shun takes the responsibility of promoting the healthy development of aluminum alloy doors and windows industry, which is embodied in two aspects: by providing consumers with "assured" aluminum alloy doors and windows products, helping small and medium-sized doors and windows enterprises to develop and improving the spatial quality of consumers' living and living. From another perspective, it is actually the embodiment of attaching importance to channels and deepening channels.
For the door and window factory in the cooperation area, Meijia Jing Shun has a systematic support strategy: 1, door and window factory planning and construction, 2, production management personnel training;
3, production and management system standard scheme;
4. Assist in the storage of investment terminals;
4. Terminal storefront decoration and advertising support;
5. Conduct unified training and guidance on the operation, promotion and management of terminal stores;
6. Unified brand image;
7. Three-dimensional placement of national advertisements at headquarters, subsidies and support for regional advertisements, and rapid promotion of brand exposure in regional markets.
For cooperative terminal stores, the mixed mode of brand operation of Meijia Jing Shun and regional door and window processing factory not only ensures the advantages of Foshan finished brand in product research and development, design and system support, but also effectively solves some problems such as service radius, delivery cycle, logistics transportation and logistics packaging cost through the mode of regional door and window processing factory. By effectively integrating industry resources, the hybrid model can save more than 28% of the overall system cost.
On the other hand, the embodiment of Meijia Jing Shun in the deep-rooted terminal: 1, the image of the national unified store;
2. Construct the "5S" system of specialty stores;
3. The V6 operating system of the exclusive store;
4. Conduct systematic training for personnel at all levels;
5, the system operation authority, promotion, management standards and procedures;
6. Advertising support;
7. Meijia Jing Shun's strong and professional terminal landing promotion team support and so on. The purpose is to integrate manufacturers, standardize production, refine services, deepen channels, and create a win-win situation for enterprises, partners and consumers.
Fourth, marketing should be entertaining and interesting.
Now the information dissemination channels are more diversified and decentralized. How to ensure greater communication effect under the limited resources, one of the key steps is to give more entertainment to enterprise marketing propaganda.
Enterprises can no longer simply and forcibly spread enterprise information, but make enterprise information more interesting through entertainment, so as to attract and mobilize the participation of the audience in the era of information explosion.
At the same time, enterprises should pay more attention to the shaping of their own social responsibilities. A good brand image is bound to be accompanied by a good social image. Nowadays, consumers can choose more and more objects. How can enterprises win the favor of consumers? In addition to creating a good brand image, they must also establish a social image full of social responsibility.
In the door and window industry, marketing methods are still very rough. In the age of entertainment to death, how to play marketing is also a very difficult challenge for the door and window industry.
In the home building materials industry, entertainment marketing is well done. For example, Mousse Bedding, Oupai and Gujia Home are all in the forefront of the industry, while Meijia Jing Shun brings together the elite marketing talents of these enterprises. In terms of marketing, Jing Shun, an American, will find its own unique way in entertainment and fun.
The next decade of the door and window industry will be a decade of change, a golden decade for the development of finished doors and windows, and the last piece of wealth cake to be developed and undeveloped in the known home improvement market. The overall upgrading of consumer demand, the upgrading of the whole industry and the blowout development of the finished door and window market are all destined to be the best golden decade and the worst decade for aluminum alloy door and window industry practitioners in the next decade.
Are you ready to face golden decade? !
If you want to know more about doors and windows of Meijia Jing Shun, please leave a message or a private letter, and we will provide you with real information for free.
Buy your own aluminum, paint your own glass, and decorate the shop beautifully. Why did you join us? The price of aluminum alloy is so transparent.
Recommend the trump card. I have a relative who joined this brand and changed cars to buy a house. So business is really good. After all, it is a big brand and the public can trust it.
I have many shops with Paiya doors and windows, and there are many customers in them. It must be nice to represent this family. Is it a leading enterprise after all? The landlord can learn about this brand.
Guan Hao doors and windows brand belongs to Foshan Beilu Doors and Windows Co., Ltd., which is a comprehensive enterprise specializing in R&D, design, production, sales and management services of aluminum alloy doors and windows. The company's products cover sun rooms, heavy sliding doors, folding doors, broken bridge casement windows, broken bridge inverted windows, sliding windows and so on. German original design, German imported numerical control equipment and Italian processing technology make the brand's heritage more suitable for home environment.
After years of steady development, the brand's international popularity is increasing day by day. Through the international enterprise alliance, Guan Hao has established a comprehensive product system, which can quickly respond to market trends and meet the needs of architects, environment and energy industries to the greatest extent. The system R&D ability that dominates the market, as well as the door and window system thinking based on excellent products and thoughtful service, have won a good reputation in the industry. The sales network is widely spread in more than 30 countries and regions such as Europe, Africa and Southeast Asia, and the brand awareness in the international market is constantly improving.
You can choose new brands that have potential in the past two years to join.
When choosing a brand to join, we should first look at the reputation of the manufacturer, followed by the after-sales service of the manufacturer, and finally the conditions and requirements for joining. It is generally good to choose according to your current situation. The top ten brands in the industry can choose mainly because of the high threshold for joining.
Of course, aluminum alloy doors and windows include Suifu doors and windows, Red Oak doors and windows, Fu Xuan doors and windows, Farolai, Jiajis, Aowei doors and windows, Meizhixuan doors and windows, Royal Noble doors and windows, Alvey doors and windows, and Bang Qi doors and windows.