Are logo and trademark the same thing?
What is a trademark? Trademark is a graphic symbol that distinguishes the products or services of one enterprise from those of another enterprise. It mainly includes characters, figures, letters, numbers, three-dimensional signs and TINT, and the combination of the above elements. What is logo? Logo is the abbreviation of logo or trademark in foreign languages, the abbreviation of logotype, and the symbol representing the characteristics of things. It has distinct personality and visual impact, is easy to identify and remember, has the function of guiding and promoting consumption, produces beautiful associations, and is conducive to stand out among many commodities. It reflects the company's image and has a publicity role for the company. The legal difference between logo and trademark is 1. Logo can be used as a work of art, and there are different ways to obtain rights. You can enjoy copyright protection without registration after creation. On the other hand, in order to obtain trademark protection, trademarks must be registered in the corresponding state organs, and the registration process is generally complicated. 2. The ownership of rights is different. Logos of many companies are designed by designers, so there are cases where the designer and owner of the logo are not the same person. If this happens, there are two outcomes. One is that the copyright of logo belongs to the company according to the agreement, and the other is naturally owned by the designer. Compared with the ownership of the logo, the trademark is much simpler, and the trademark can only be owned by the trademark owner. 3. The ways of protection after infringement are different. The above small series mentioned the ownership of logo. If the logo right belongs to the designer, then if the logo is infringed, it actually harms the interests of the logo owner, but only the designer has the right to sue. The trademark owner can directly sue the infringement in his own name. 4. Be protected by different laws. Logo is protected by copyright law and trademark is protected by trademark law. If logo is applied as a trademark, then logo will be protected by copyright law and trademark law. 5. The protection period is different. As mentioned above, the logo can be regarded as a work of art, the protection period of the work of art is generally 50 years, and the validity period of the trademark is 10 years, but it can be extended after the expiration. In this case, the protection period of the trademark is actually infinite.