The Chinese name is Konasher.
Market research company is a professional company specializing in market research, market research, market research and satisfaction survey. According to the definition of Global Market Researchers Association, market research companies accept the needs of customers (enterprises and organizations) and carry out professional research activities for the purpose of realizing the information needed for decision-making.
Including concretizing the information needed for the corresponding problems, designing information collection methods, managing and implementing the data collection process, analyzing the research results, drawing conclusions and determining its significance.
Market research company is not a private detective company, nor a marketing planning and strategic consulting company.
The function of market research is to collect neutral market information scientifically and effectively. Strict market research, only analyzes the market of consumers and users, does not plan and guide organizational decisions, but can make suggestions.
In China, professional market research companies only began to appear in the 1990s. At first, foreign companies set up limited market consulting agencies in China, such as Gallup and TNS. At the same time, Procter & Gamble and other enterprises entering China took the lead in establishing a research execution network covering China, which gradually popularized the market research business in China.
There are thousands of market research companies in China, among which foreign branches in China occupy an important market share. However, with the internationalization of enterprises in China, local market research companies in China are also facing the trend of internationalization.