That is, visual communication, mainly learning advertising strategy, advertising performance, book design, illustration design, photography art and technology, new media creation and application and other courses. Graduates work in various enterprises and institutions, engaged in corporate image planning and design, reverse design, display design and so on. Of course, if you have the desire to create, creating your own design studio is the best choice.
Advertising design major
I mainly study advertising planning and creativity, copywriting, advertising management, media research, camera and photography, advertising design, market research and other courses. The main destinations of graduates' employment are: advertising departments of newspapers, magazines, TV stations, radio stations, publishing houses and other news publishing units, advertising departments of enterprises and institutions, Chinese and foreign advertising companies, market research and consulting industries, etc.
Interior design major
Mainly study interior space design, interior furnishings design and other courses. Most students become draftsmen, three-dimensional architectural performance designers, interior decoration designers and so on after graduation.
Environmental art design major
Mainly study sketch, gouache still life, interior design principle, modern design history, architectural engineering drawing and map recognition, AutoCAD, Photoshop image processing, Corel graphic design and other courses. Students are mostly engaged in professional related industries, such as cabinet designers, furniture designers, construction drawing designers, renderers, budgeters, tooling designers, designer assistants, construction supervision and other industries.
decorative art design
I mainly study sketch, color, three components, indoor and outdoor decoration design, decoration material structure and project budget, exhibition design, furniture design, landscape ms2 1 1, CorelDraw, AutoCAD, Photoshop, 3DMAX and other courses. Its graduates are mostly engaged in indoor and outdoor design, decorative painting, landscape design, furniture design, community planning and other design work.
Fashion design major
Mainly study clothing structure design and production, clothing design, clothing CAD, clothing production management and marketing, layout and pushing board, clothing three-dimensional cutting and other courses. The employment rate of this major is extremely high, and most of them are engaged in garment design and development, garment production process design, garment punching, garment pushing, garment production process sheet preparation, sample garment production and garment production management.
School of Product Plastic Design
Mainly study design sketch, product sketch, design drawing, rapid expression technique, visual communication design, shape design and other courses. After graduation, most students work in industrial design companies, IT product design and manufacturing, furniture, toys, film and television animation companies, post-game product design and other enterprises, engaged in product three-dimensional modeling design, new product development, visual communication design and so on.
Multimedia design and production specialty
Mainly study sketch, color, composition, digital stunt principle, Maya, post-effect, premiere, creative design of film and television advertising and other courses. Graduates of this major can be seen in TV stations, film and television companies, mass media, music and record distribution companies, advertising and other fields.
There are many major directions in art design, and the learning direction is also very different. Therefore, before entering the exam, you need to know what you like and what field you expect to work in the future. Fully understand your own situation and professional situation before making a choice.